Google Plus is more than just a social networking site. Many webmasters were able to realize that it can be a channel that offers the opportunity of working out a website ranking. While there are many skeptical views regarding the direct impact of Google Plus to a website ranking to the search engine, there are different aspects and features about it that can certainly help your website to grow its traffic more naturally and it can organically build high quality links for your website with better ranking on the search results.
Google Plus can help build your personal authorship brand
By using Google Plus you are leaving some trails about your authorship brand which can help you build more followers within the Google Plus network. One of the strongest features of Google Plus is giving its users more personalization capability when building their own authorship online. Each time you publish an article using your Google Plus profile, people will be able to view your profile image and the number of your followers along with your article from the search result. It will also show the number of people who liked your content which brings a strong signal to the search engine that you are gradually building your authority within your target niche. The more people begin to follow your Google Plus profile the better social signal you are sending to the search engine which helps boost your backlinking strategy when building your website rank on the search. This is the indirect impact of Google Plus to your website ranking which is one way or another a very helpful means of growing a strong online visibility of your website on the search.
The search engine indexes all your posts using your Google Plus profile
Because Google Plus is owned by the giant search engine Google, your posts will be properly indexed and crawled by the Google algorithm that tracks down your activities using your Google Plus profile. The more people share, like and link to your published contents that are associated to your Google Plus account will give the Google search engine a strong social signal which can help boost your website ranking on the search engine results page (SERP). This can essentially help you grow the number of your audience and followers which gives your website a healthy organic traffic and performance on the search results.
Strong link building strategy
One of the primary aspects of building your website ranking on the web is to grow high quality and organic links back to your site. Google Plus can easily promote backlinks to your site because your profile always comes with a Google Plus social share button that other people in your network can click for easy link sharing. The more shares you get from your published content, the better authority your Google Plus profile gets from the search engine. Each time social media users share your profile or content linked to your Google Plus profile each URL share or link can help boost your social signal that can affect your website ranking. The social media community is a good source of getting organic links back to your site because it sends a strong signal to the search engine that real people find your published content very relevant and useful because of the number of likes and shares they receive from the social media community members.
Google Plus footprints across the web increases your website ranking
Each time you use your Google Plus profile to share comments across the web, it counts as a backlink to your website. As you know, the search engine is counting every link that is associated to your website and uses them as one among its numerous considerations when ranking a website. The more high quality backlinks you can build to you website, the better. Social signals are one of the strongest signals that the search engine loves to count when ranking website and you can always associate your Google Plus profile when posting textual content, video and infographics across the web which can certainly give your website a better search ranking using these variable mediums of leaving your social signal footprint to grow your organic backlinks.