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How to Optimize Your Content for Visitors and Search Engines

Content optimization is an extremely important part of any website. Google and the other search engines have made it clear that content is the king in their opinion and that a healthy website needs to have a lot of high quality content. Any website that does not provide such content will thus find it harder to compete in a landscape where good content is of the utmost importance.

However, it is also necessary to understand how to optimize this content. Although the concept of great content is enough in itself, it does not always suffice to have a single large wall of paragraph on your website. That's because the Internet is a specific medium that have its own intricacies. As such, you absolutely need to optimize your content and make it visually appealing so that both search engines and visitors will want to come back regularly to your website or blog.

Keywords

Obviously, the first place is to start is by ensuring that your keywords are actually present in your content. However, you should stop focusing on keyword density, which is no longer important. In fact, too much emphasis on keyword density can often make your text unreadable and potentially annoy your readers. As such, while you do need to have keywords in your content, there is no need to whip up your calculate to calculate your keyword density.

Paragraphs

You should also break your content. The first reason for doing so is that it makes your whole content easier to read. Nobody wants to read a single paragraph that consists of 1400 words and that never seems to ends. Your paragraphs should ideally consist of four to six sentences, but this depends a lot on your website's width.

Headers

Headers are useful for two main reasons. They enable you to place more emphasis on your keywords, which will play a positive role in your search engine optimization strategy. However, to take advantage of these, you do need to actually use the HTML header tags (such as H2 or H3). Many people instead use only CSS to render the same effect, which is a bad idea.

Headers also make your content visually appealing and help your readers skim through your content rapidly. In addition, using headers and subheaders in your content also helps readers keep track of which paragraph they have reached in a particular article. Considering the short attention span on the Internet and the likelihood that someone will need to come back to your articles multiple times, this occurs on a rather frequent basis.

About Author

The author writes on behalf of the Mauritius Museum Chateau de Labourdonnais, which is a famous tourist attraction and one of the best restaurants in Mauritius.

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