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The Price Of Poor Web Performance




There are many businesses out there that are under the misconception that simply having a website up will go a long way towards seeing sales increase. They may be aware that an online presence is essential in today’s market, but what they don’t seem to understand is that it has to be a quality experience for the customer, too. That doesn’t just mean making a website that looks pretty, as visitors are more concerned with being able to navigate the site easily so that they can quickly find what they want.

Online shoppers are more restless than most and they will go elsewhere if they can’t find what they need with a few mouse clicks. There is even the chance that users will skip your site and move on before even getting to see what you have to offer. The average load time of a site is around 10 seconds or less, and if you are on the wrong side of that, impatience among customers will quickly set in. The chances of them ever returning to your site are slim. Even if you take the time to get it up to speed, the damage may have already been done.

Even if visitors do stick around, your chances of success decrease with every passing second. Conversion rates drop by as much as 7% per second and page views drop by 11% per second, with the only increase being the number of customers that become dissatisfied with your business. While those numbers may seem small, they are in fact incredibly damaging. If a site like Amazon were to experience those kinds of issues with their website, they would lose in the region of $1.5 billion in sales each and every year. Yes, those are not figures you can relate to, but when you take it down to any level of business, you see how poor web performance can hurt your bottom line.

The reality is that having a fast loading site can be the difference between a visitor staying and leaving. The more time they spend on your site, the more likely they are to actually buy.  It’s no real surprise that the sites with the largest conversion rates are those that are fast loading and easy to navigate. This has become a necessity, especially when you consider how shopping online has changes. Sure, bricks and mortar stores may be falling by the wayside, but e-commerce is on the rise at an incredibly fast rate.

It is believed that by the time 2016 rolls around, customers will have increased their online spending by an average of 62%. If you are on the wrong side of that increase due to a poorly performing website, you may as well go to your competitors and hand over a huge chunk of your money. One final factor that you need to keep in mind is that web performance is no longer restricted to how your site performs when people visit on a desktop. Mobile devices such as smartphones and tablets are the way in which most people now access the internet, so you need to make sure that your site looks great and performs well on those platforms, too.

About Author

Mark Ford is the Owner of Red Website Design – One of the UK’s leading Cheap Website Designcompanies





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Tuesday, 17 May 2022
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