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What Tasks Does an SEO Specialist Really Do?

Maybe you're paying some serious cash for an "SEO Specialist" to optimize your site, or maybe you're an SEO Specialist in the making. Either way, it's good to know what should be happening with the website in question. Here's a basic checklist of tasks that effective SEO should involve:


The first part of any project, SEO related or not, should always be planning and looking at strategies on how to approach things. This task website optimizationshould be especially well communicated with the client, illustrating what exactly needs to be done and how each of those needs will be met with a plan of action. It is during this strategizing and planning process that an SEO specialist's expertise and familiarity with the field should really show through.
After a strategy has been formed, it's on to it's execution.

Keyword Research

Keywords are the building blocks of SEO. Thus, proper and thorough research of keywords is a crucial task and can make or break your SEO success. This task involves going through dozens if not hundreds of possible key words and phrases around which all of the optimization will be focused. Eventually, this list will be narrowed down to fewer than a dozen keywords and key phrases that will be used as goals for optimizing the website's search engine results.
Competitive Analysis

Once the keywords have been established, the next task to be done is to do a competitive analysis of these keywords. How difficult is it to rank well for each keyword? What are the statistics involved with each keyword? This will help create a more realistic picture of how much time and effort will need to go into getting top rankings for each keyword. Keywords may or may not need to be adjusted based on these results; it's always better to make changes sooner here rather than later in the process.


On page tasks involve making the website itself as search-engine friendly as possible. The key here is to remember that while the site is being optimized for search engines, it's also being optimized for people as well. Here is a list of tasks relevant to on page SEO:

Cleaning up Code

If the site hasn't already been optimized for search engines, it's usually necessary to go back through the code and make sure everything is clean and clear for search engines to understand and read.

Site Architecture

The navigation on the site needs to be intuitive to human visitors of the site as well as understandable to the search engines.

SEO Content

The content on your site needs to be both valuable to the readers and properly saturated with keyword targeting.

Load Time

Search engines hate pages that take too long to load, and, on that note, so do your visitors.

Meta Information

The meta tags and meta descriptions should work alongside your content to optimize the site for target keywords. Meta information also helps search engines understand what your site is actually about and who it's for, which, in turn, helps the search engine better serve the site to its target audience.

Site map or RSS feed

If it's missing, a site map and RSS feed needs to be added to the website.


There are also a variety of tasks to be done outside of perfecting the site itself. These tasks work to make search engines not only acknowledge the quality of the site but also its authority on the internet:

Link Building

This is the most time intensive task. Guest blogging for backlinks to your site builds the authority of your site in the eyes of search engine, thus improving your rank.


Directories are also another source of links and authority.

Social Networking

Creating and maintaining a strong social media presence is becoming more and more important in modern times.

Consistent Monitoring

Finally, a good SEO specialist will consistently monitor (and report) statistics regarding website traffic, search engine ranking, impressions, bounce rate, and domain authority in order to properly track the progress and success of the SEO efforts and the client's investment.


About Author

Olivia Lin currently writes for Fahrenheit Marketing, an internet marketing firm based in Austin,TX.

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Tuesday, 06 December 2022
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