No one can afford to forget search engines such as Bing. The Bing-Yahoo! alliance is reported to have secured approximately 30% of search engine queries worldwide. In the United States, these search engines field nearly half of the queries made. Bing SEO does differ from Google in some significant ways. You will want to try and strike a comfortable balance to regularly appeal to search engines besides Google.
Building Click Through Rate
Bing takes into account how their users interact with the links provided in the SERPs. Their system wants to see if the user is clicking on the links related to their search query and how long it takes for them to return to the website. If the visitor comes back immediately, it is safe to assume that they did not find the information they were looking for.
You can use this information to your advantage. Accuracy in keyword choice and description is going to play a large role in generating link clicks. Providing accurate, quality information that will fill the needs of users visiting your website will help your Bing ranking.
Provide A Great User Experience
Search engines, and Bing in particular, have started to move away from just returning results based on search terms. Many are looking at the overall user experience of a website. The search engine goal is to pair the user with information. The user's ability to actually use and find the information is just as important. Bing likes to keep track of how soon the user returns and repeats the search- inferring the user did not find the information they wanted. If you need more information about this you can reach me by nPromote website, which is my base for SEO business.
A well-designed website will help retain a visitor. Intelligent use of graphics, videos, good page layout, and intuitive navigation let your visitor find what they need when they need it. Keep text at a high quality, concise, and to the point. Choose a color scheme with an easy to read font on a contrasting background. Definitely avoid large blocks of text. Your visitor is more likely to close the window and conduct another search than to read large chunks of text.
Integrate Your Website With Social Media Buttons
It is becoming common knowledge that search engines are looking at social media angles to help determine relevance and popularity of content. Social media websites are the purest form of word of mouth advertising at present. People are not going to share things with their friends and family that are not helpful. It's that simple.
Take the time to integrate social media sharing buttons in strategic places on your web pages. The buttons should be in a prominent location but not interfering. A side column is a great location. Many providers and blogs have features built in to easily append these at the bottom of a page or a post. A better approach is to use a floating widget that will stay in the sidebar and follow the user down the page. After all, what if your visitor find the information half-way through the text and doesn't bother to finish it? The easier it is for the user to share your content, the more likely it is to be shared. More shares will generate more juice with Bing as they crawl that information.
All User Experiences Are Not Created Equal
Avoid falling into the line of thinking that all search engines function the same. No one is able to provide a perfect combination of factors to appeal to every search entity. Integrating many of these broader tactics will help you generate valuable traffic and search ranking with the different engines. From that point, you can easily integrate more specific strategies to hone your approach and elevate your website with users and search engines.