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How Web Design focuses on Usability: Top 5 Ways

Web designing, over the years, has had an increased focus on the usability. The focus has been on promoting an enhanced user experience. The need for encouraging designers that have a focus on storytelling is important for capitalising on the emotions of the online users. In a nutshell, objective has been a focus on usability so that a better website for users can be built. It is also due to the impact of the turbulent economic outlook that most web designers today are realising impact of a usable website in their best interests.

Web designers are now focussing on head-to-toe redesigns which will further enhance the overall usability factor of websites. Advances provided by the industry have also encouraged clients to take the advantage of the web modularity and efficiency. Functionality and usability have become the two most important factors in web design promotion. Let us discuss the top 5 reasons why web designs must have a focus on usability.


Viability and common sense are two important factors that are incorporated into functionality. Integration of the third-party enhancements also ensures that the designers have lots of time to save. They are also likely to save money that is being spent on the entire recreation process. Photos and videos can be shown using Flickr and YouTube whereas the other social media sites can be integrated within the websites.

Dynamic Content

Planning and research along with content creation are vital elements of user experience. It plays an instrumental role in the overall development of the experience. Dynamic content on the websites encourage users to contribute to a story. They can contribute to shaping it either with their words or by making a choice on how they would like to share it in the world of web.

Web Standards

Developers and designers have been adapting to the changing web standards and will have to continue doing so in order to stand out in the market. Handling inaccessibility and understanding the elements that can contribute to enhancing web usability is the demand of the time. Creation of better accessible sites is more important than creation of multiple mobile specific sites for a brand.


Website interaction has a vital role to play in the web usability. Website interactivity can play a major role in simplifying the user interfaces. Rich interfaces with the use of Flash are gradually being replaced by the JavaScript.

Expansion of Skills Set

Whether it is about apps designing and development for iPhones or working with various open source technologies, there is no excuse to lack of knowledge. Developers and designers will require updating their skills in the time to come. Now more and more customers are realising the need of cutting edge applications for their business. There are various designs that promote new technologies for which the designers must be able to make the educated decisions. With time, good usability and web standards are emerging as challenges; ignoring them can be harmful.  

With a focus on promoting engagement behaviours of users, meaningless and complex animations are being replaced by the useful interaction. Functional and attractive interactive displays are emerging as a valuable part of interface keeping the user experience in mind.

It is due to the growing focus on the web usability that web designers have realised how web should be used so that it can also translate into brand loyalty and revenue. It goes without saying that usability in web designing today makes all the sense considering the graph of revenue that is largely dependent on it. Most of the services for web design in Cardiff aim at incorporating designers that can make a difference in the overall impact. However, educated decisions must also streamline into website’s underlying goals.


William Johnson belongs to the most creative field of digital media – Web Design. Currently he is obsessed with latest trend in e-commerce site design and development, online marketing and lots more. William also runs free consultation programs on web designing tips, Internet marketing trends and more for his set of readers. He suggests you to visit Big Eye Deers in case you want to know more about branding, online marketing, Cardiff web design, web usability, etc. To him, creativity comes with new challenges and he loves to take on them. Painting, snorkelling and waterskiing are some other activities he cannot live without.

You can add William to your Google+ circle for further communication.


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