So what is the appropriate pay per click model for your website? No two websites are the same, so it is said. With this thought in mind you must remember that your own website has its unique niche, quality, content and audience. In other words, you may have a similar template with other blogs as well as share the same concept with another website, but your site will always bear that distinct URL that you have exclusively taken. One of the basic rules in maintaining a site is to fill your pages with unique, exceptional posts in order to maintain stable visibility on the SEO.
Inasmuch as websites are different from one another, management style must also be executed singularly. The administration of the whole site must be done with an approach that is particularly applicable to your homepage. This concept applies as well with Pay Per Click (PPC) or Cost Per Click applications on your website. As suggested by experts, each website deserves an appropriate model and strategy for advertising.
PPC is considered as a productive tool in enhancing the revenue-drawing power of a website. The quantity and quality of traffic that flows to your homepage is the prime determining factor in generating clicks and impressions on the advertisements published in your site. The more clicks there are, the more revenue you gain. The more views are generated, the more impressions are created.
At this vantage it is proper to say that there is a particular Pay Per Click model tool that works best for every website. For example, a PPC agency might play on keywords and key phrases to promote your site. It also tries to reconcile the keywords with the site and the ads. This way your website will have a better rank in search engine optimisation because there is a natural linking of the words and phrases in your blog.
One reason why a PPC company suggests the use of a unique promotional tool for every site is that there are different target markets in the web. Hence, keyword play must be relevant with the target market as well as the content of the site. The usual charge for PPC by websites with a focal point on content is based on fixed price rate. This means there is no more bidding or agreeing on the cost between the advertiser and the website owner because the former has a pre-determined costing for every click. On the other hand, banner ads are suggested also for content pages as long as they depict a subject related to the content and the keywords contained in the entries. A pay per impression system is not encouraged for some sites, especially when it has a good position in the SEO pages. Pay per impression generates less revenue because one impression is equivalent to a thousand clicks. Nonetheless, it is on the discretion of the website owner on which PPC model to use.
Mike is a seasoned blogger who maintains several blogs with technology as the niche. He is also a contributing editor for product review websites, where he shares his knowledge gained from PPC agency with budding bloggers.