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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

What constitutes attention grabbing graphic design?

Attention grabbing graphic design is in the eyes of the beholder and not the designer. The job of a graphic designer is to create a graphic which conveys a specific message to one or more targeted audiences. What does your website say and is it reaching out to your target market. Does it grab the attention of visitors to your website, or does the design make them turn and run?

Merged media and graphic design

In the past three decades or so the demarcation lines between print, visual broadcast and the internet have become somewhat blurred. Graphic designers nowadays more often than not have to create designs which are easily interchangeable between all media. As graphic design and consumer trends evolve and change, the work of the graphic designer has evolved too. The way in which companies like Bournemouth web design firm Lexis Click have had to rapidly adapt and innovate can be explained by the following.

Fast internet connections and mobile internet has generated rapid change in the way in which information is created, designed, transmitted and received. Most commercial enterprises have a website; it may only be a couple of pages but it is an extension of the company brand, regardless of industry or commercial sector it operates in. Logos and graphic text used in advertising and promotional literature also has to be reflected on the website too, and a great deal of thought and preparation goes into creating a universally suitable design. 

Creating an ambience

Interchangeable graphics are now common place and it is the skill of the designer which creates an ambience for website visitors or the reader of printed promotional matter. Additionally the designer will also take in to account the potential for rapid change, both in the overall design of a website or printed matter. It is equally important that a design or series of designs can be changed or altered at little cost to the customer. 

Increasingly owners of websites are demanding greater freedom in making changes themselves, thereby reducing their overhead for website maintenance. This is another element of the design which has to be considered, and with a content management system (CMS) in place, you the owner of a website can change and update any of the content at any time of the day or night. Text and graphics including key sales messages can be updated with just a few keystrokes any time via a user friendly interface.

Form and function fused beautifully

A website is a selling tool, nothing more and nothing less. However, consumers nowadays are pretty savvy and aren't particular to the hard sell. A website design should be inviting but not a hard sell and should showcase products and engage the visitor with informative text and neat visuals. Give the visitor a pleasant experience and they are more than likely to buy and return, and that is where the skill of the graphic designer becomes so important.

If your website isn't doing any of that perhaps now is the time to seek a little help.

Graham Green is a freelance writer and blogger who appreciates website design and through research does understand the difference a Bournemouth web design firm can make to a finished website.

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Sunday, 02 October 2022
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