These days, social media is everything. It’s the place to connect with friends and family. It’s the photo album you share. It’s the diary where you share your thoughts and opinions. And now most of all, it’s your theatre. The end goal of every blogger is to be seen and heard by as many people as possible. This is why we do everything we can to get noticed, especially in the ever-growing culture of social media. And thanks to the great minds out there, we have many ways to do that. But with the multitude of social media tools out there, it can be hard to determine which ones are really effective.
Here, we have narrowed down the top 5 best social media tools available to help you increase your blog traffic:
- Buffer. This is a social media tool that optimizes the power of Twitter by allowing you to “schedule” tweets and send them out at different times of the day automatically. It’s fast and user-friendly, and lets you release blog updates to your followers and potential followers without having to constantly monitor your account manually. This means you’ll be able to spend less time daily on having to promote your blog and more time putting out great content.
- Tweetadder. This tool is another one that works with Twitter, but unlike Buffer, Tweetadder addresses your Twitter network. It automatically helps you follow people, unfollow people, and find new followers based on criteria you enter. It’s more specific, but this way, you can be sure that the kind of people who do see your updates are those you’re really targeting. Another advantage of working with this tool is that it can work in the background, so it won’t interfere with your everyday tasks.
- Seesmic. Now this tool is not just limited to one social media platform. Seesmic allows you to post updates to different social media accounts, whether it’s Facebook, Twitter, or LinkedIn. It even allows you to monitor your networks, and view streams in an easy-to-read interface that resembles e-mail. It’s also available via mobile app, so you can use it on the go.
- Hootsuite. This tool, described by others as a “social media dashboard”, also allows you post to different social media platforms, but with a wider range. You have Facebook, Twitter, and LinkedIn, and you also have Google+, Foursquare, MySpace, Wordpress, Tumblr, Youtube, Flickr, and more. You can even post to online marketing sites like MailChimp, SocialFlow, and Constant Contact. You can get stats of all the messages you’ve posted, and see how well they’re received, helping you to tailor your campaign. Also available on mobile app, Hootsuite is one of the oldest social media tools around, but is still going strong amidst stiff competition because of its usefulness.
- SocialBaker. This tool is your best friend in the global market. SocialBaker analyzes global statistics on the top social media sites: Facebook, Twitter, LinkedIn, and Youtube, and lets you know how you’re doing on a worldwide scale. The information is displayed in charts for easy viewing, and it’s helpful because you’re able to note how different countries and cultures are responding to your content and your promotion, and how you can better cater to different groups of people.
With the creating and the marketing bloggers are expected to do, we can become extremely busy because we need to provide quality output in both areas. One cannot exist without the other—even if you’re putting out useful, interesting, and relevant information all the time, it’s no good if very few people see it. Social media is your key to the universe—its web of people-based connections is unending, it’s inexpensive, and you don't even have to budge from your seat to get a big response. The social media tools we’ve named are incredibly useful in harnessing the power of social media to your advantage, but one thing you should never forget is that smart marketing will go nowhere without something to back it up. Use the time that social media tools save you wisely. With every update you provide, really bring your audience something to look forward to, and make the time they’ve invested in you completely worthwhile. That’s the best social media tool you have.
Author bio: Jessica is a freelance writer, she's an aerobic Instructor and a frequent runner. She also manages her Ben and Jerry's Ice Cream Franchise.She's also into almost all types of music genre and knows how to play the guitar. Follow her adventures on her Twitter.