Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Put Your Business on the Online Map

Markets are becoming more competitive with the explosion of the internet. Most businesses will find that they will need to have an online presence if they want to survive. Having a website will make your business more visible to a wider range of customers, increase sales, advertise your products worldwide and tap into a new market. Before you start investigating which company will help you set up your website, there are a few considerations to bear in mind.

It is a good idea to first of all, have a plan outlining the main purpose of your site. Armed with this, it will be much easier to think about the content, presentation and navigation. You will need to ask yourself what you would like to achieve by having a website and who your main customers are going to be. Do some research and find out what your competitors are doing and how their websites are designed. Think about why you need a website and how having an online presence will help you achieve your targets. Finally, it is wise to set aside a budget, both a short and long one, and be realistic about how much you can afford to spend.

There are many web design services out there, and if you are unsure about them, you might want to check out your competitors’ websites to get an idea of what you are looking for and also what to avoid. Spend some time doing this, as you want to get it right, and once the website is set up there is no turning back. Reading customer reviews and looking at their portfolio will give you an idea of the quality of their work. Once you have made your mind up on a developer, contact them and get a quote. Before you speak with them, jot down a few ideas on how you would like your website to look. It may be that you already have an existing logo and slogans that you can incorporate into your website. Your website developer will probably ask you questions in relation to the creative part of the website, and you should be able to get expert advice from their designer. You will then need a web address so that customers can find you online. Your web address or domain name needs to be simple, short and catchy for people to remember it easily.

Once your website is set up, add features to it and monetize it. For example, you can add shopping carts to increase your sales, write informative content to drive traffic to your website and have a system to store all your future clients' details. Once your website is live, you will need to promote it so that it is easy to find.

Mike is a UK-based writer who covers articles about internet marketing, web design services and marketing strategies.  She works on a freelance basis for several major online businesses such as BT web design services
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