It really is an art form. It's believed that only about 10 percent of content on the web gets shared via social media outlets. This would lead you to believe that only the best and most insightful content gets distributed.
So how can you take advantage of the social media train? Well, quite simply, you need to actually write meaningful content.
Sounds silly, but people often wonder why nobody shares their stuff when their content is completely useless.
If you would like to create shareable content, here's what you need to do:
Think About a Subject that Isn't as Popular
Writing an article on how to play baseball is next to useless at this point, because there are thousands of them already. What can you say that hasn't already been said? Probably not much, if anything.
But if you wrote an article about the best ways to skip rope while juggling pies, you'd have a much better shot at being original, thus making it more sharable. Make sense?
Once you find a subject that you're passionate about and can provide readers with plenty of useful information, you can write hundreds of meaningful words that are sure to get passed around.
Choose Popular Topics But Spin Them
I just told you to not choose popular topics, but it's okay if you spin them. Besides, popular topics are more likely to be shared anyway!
What I mean by spin them is do your best to provide users with a unique perspective that hasn't been done before.
For instance, if you're talking about Jersey Shore for some reason, you can discuss how awful the show is or how it's made the world dumber. Or something like that.
If you talk about how much you love it, it's not going anywhere but your own website.
Content like this will certainly get shared. Promise!
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