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Quality Writing For Websites

I have to confess, I am frustrated. I have been working as a freelance writer for about five years. It took me more than a year to get to the point where I could stop looking for work because I had enough good clients to keep me busy. However, once in a while, I meander around the Web to see if there is anything interesting.

What amazes me is that there are people out there who feel they can pay as little as 30 cents an hour or ten cents for 100 words. What is more astounding is that there are people who will work for these wages. These kinds of requests are frequently looking for women from the Philippines. I guess they figure that people in the Philippines will work for next to nothing, and women will accept even less. Why is this a problem?

Thousands of Web pages are filled with this junk because that is what it is. I have seen it as, I am sure, you have. These clients do not seem to care how fractured the writing is. It is difficult to compete with those prices and even more of a challenge to convince people they should be willing to pay more for quality writing.

What I have noticed is that many of my clients came to me with issues because of the poor work others had done for them. Once I do some writing for them, they are often interesting in continuing the relationship, and that is the point of this article.

If you are just starting out or have been working for low prices, do not give up. Concentrate on picking up better clients and filling your schedule with the kinds of customers who have enough respect for writing to pay for it. Take the time to build a reputation. Try to avoid the jobs at the bottom of the pay scale. After all, if you accept 30 cents an hour and work for ten hours, you will have $3.00. If you get a job for $1.00 an hour and work three hours, you will get the same $3.00. It is worth taking the extra time to look for better paying jobs and a lot easier on your self-respect.

I feel the future of writers will improve as Google shifts from the robot-like approach to SEO (Search Engine Optimization) to LSI (Latent Semantic Indexing). Websites are falling from grace because of Google Penguin. This new set of search algorithm is seeing cheap SEO for what it is – Sales Effort Obnoxious. It is bumping such sites in favor of those using a more complicated set of words consisting of relevant synonyms. Now, instead of having to use “apple" 2% of the time to satisfy SEO requirements, writers will have to use words like “fruit” or “produce” instead. Writers can only hope this will eliminate the people who cannot write and leave those who can in a better position to become financially successful.

Claudia Mott works as an online instructor with The College City. She is currently attending graduate school.

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Raleigh, NC, USA
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Tuesday, 29 November 2022
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