During the process of running a small business, you have to try out many different strategies to be able to reach your customers where they are. One of the best options to consider in this situation is creating a business website, and then using search engine optimization to get free traffic from search engines. If you are a small business, you might not have a lot to spend on an SEO company. Here are some tips to keep in mind when you're interested in search engine optimization for your business.
- Create Amazing Content
- Make Link Bait
- Start the Buzz
- Avoid Spam Links
- Take the Long-Term Approach
Create Amazing Content
Recent changes to the Google algorithm have made it painfully clear that the only way to rank highly in the search engines is to create amazing content. Both the Panda and the Penguin update showed that the websites with the highest quality content typically prevailed. This means that you can't just write a quick piece of content and throw it up on your site in hopes of ranking highly.
Make Link Bait
When you are trying to rank highly in the search engines, you have to get a large number of inbound links from other sources online. While you can actively go out and look for those links, another way to get them is to create link bait. This involves putting things on your site that people want to link to. For example, creating a great infographic that people can share on their own sites with a link back to your site is a good way to get some links.
Start the Buzz
It's not your job to get all the links for your own site. It is your job to create good content, and then let people know about it. You can do this by getting the word out through social media sites like Facebook, Twitter, LinkedIn, StumbleUpon, and Digg. With these tools, you can tell other people about new content, and then they will want to link to it if it is good.
Avoid Spam Links
In an effort to try to rank highly in the search engines, many businesses make the mistake of trying to get quick and easy links from spammy sites. For example, many people made the mistake of participating in blog networks, which made it possible for those who paid a fee to post on blogs with high PageRank. This allowed them to post links to their own sites. Google figured out this scheme and it hurt a lot of site owners.
Take the Long-Term Approach
When building a website, it is easy to get caught up in the here and now. If you want to be able to rank highly in the search engines, you have to take a long-term approach. Do a little bit every day and just know that it will work out at some point in the future. It's not going to happen overnight, but it can happen.
Overall, there are a lot of different things that you could do to try to rank higher in the search engines. Implement some of these tips right away, and you'll be much better off than you were before.
Rosie writes for a number of companies in the B2B arena, including photocopier supplier Concorde Copiers, suppliers of photocopiers in Devon and managed print services throughout the South West.