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Do’s and Don’ts of Facebook Marketing

Guide to proper Facebook social marketing. How to avoid pitfalls - do's and don'ts.

Do set up your page correctly. Don’t set yourself up as an individual, because people won’t be able to interact with you properly and you won’t be able to interact with them. Make sure your group orpage is open to everybody and that nobody will have to add you before they can talk to you.

Do ensure your details are up to date and that your photograph is of something relevant. Your nameneeds to be of you or your company, and the photo absolutely has to be of something immediatelyrecognisable. There’s no excuse for an anonymous photo or the default blue Facebook avatar.

Do actually talk to people on Facebook when you get the chance. There’s nothing worse than acompany that just transmits, or a profile that never engages in its users. If people comment on your updates then reply to them and encourage them.
Do write on peoples walls. Do tag people in photos, and do mention people who you think might be interested in what you have to say. See the first “don’t” for more information on this one though.

Do make competitions and honour them. Weekly or daily is ideal because it keeps people interested constantly. It doesn’t have to be big – it just needs to be something worth having.

Do try to create a community on your page. Encourage conversation and discussion of all your products or services and react graciously to negative comments.

Do take note of what people have said and demonstrate that you’re doing something about it. It’sa handy and free customer think tank. If somebody suggests you do something differently, seriously consider implementing it.

Do give something special to your loyal social network followers. Maybe discounts or the occasional free offer.


Don’t spam, under any circumstances. That means sending any sort of unsolicited mail to anybodywho has not indicated that they want it. Write on their walls if they’ve spoken to you first, and don’t over do it. Your status updates will only appear to those who have elected to follow you.

Don’t whinge or bicker. If somebody says something unfair, unkind or even downright rude aboutyou or your brand, just ignore it and broadcast a message assuaging any rumours which may havedeveloped. Never pick on an individual, even if they’re being inaccurate or slanderous.

Don’t lie or go back on your word. Never make a claim you cannot substantiate and never sayanything untrue about your products – it’ll get picked up on immediately and it’ll come back to bite you on the backside.

Don’t abandon your Facebook page for more than a couple of hours. You need to maintain aconstant presence and people will start to feel abandoned, even if you make a cutesy “going on holiday yay” sort of comment before you go. People will judge.

Don’t use foul language. Nobody really thinks it’s clever, unless your target demographic is schoolboys aged 11-15.

Don’t forget to change. Time stops for no company. Constantly reinvent yourself.

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Thursday, 08 December 2022
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