Everyone knows that social media marketing is having a ‘moment’ right now. Especially with Google’s latest updates, Penguin and Panda, penalising what it deems to be underhand SEO. But with everything else to manage, it can be difficult to dedicate time to all your social media platforms.
Twitter, Facebook, Pinterest and LinkedIn all require an investment of your time, something many small businesses simply don’t have. But if you’re looking at making social media a bigger part of your marketing campaign, there are ways to make the process easier. Here are three, free ways to save time on social media marketing:
There are plenty of social media dashboards available to help you integrate and manage your social media platforms. If you’re looking for one that offers the most, for nothing, you should give Hootsuite a try. The online dashboard lets you manage Twitter, Facebook, LinkedIn, and Wordpress accounts all in one place.
With simple column layouts, it’s easy to check your mentions and join in with industry conversations. It’s also really easy to schedule bulk posts for weeks, even months into the future. This will leave you free to carry on with your other tasks, while maintaining your online presence.
A great way to manage your social media success is with Crowdbooster. This great web application lets you integrate your Twitter and Facebook page, and track how well they’re doing. You can see which posts had the biggest reach, who your most influential followers are, and the people that ReTweet and share your posts more often.
Another great feature of Crowdbooster is that it tells you the best time to post content, based on when your followers are most active. This will help you get the biggest reaction to your posts, and you can even schedule posts from Crowdbooster itself.
If This Then That
Little known If This Then That (ifttt) is a really user-friendly web application that lets you automate posts, every time they’re made. For example, every time you upload a blog post you can schedule it to post to Twitter. So: If...I post a blog post...Then...post to Twitter. Simple.
The options are endless and this can really help you make the most of all your social media platforms. This application means you don’t have to remember to do all these things, and will keep your social media pages filled with content.
Social media is growing in importance. Not just as a marketing technique, but also as a way of staying in contact with customers, clients and, industry professionals. This great way of sharing content, ideas, and connecting with like-minded people doesn’t have to be a complex task. Give one of these methods a try, and see how much easier it becomes.