One of the most discussed Google changes for the past couple of weeks is without doubt the new algorithm update released by Google - the Penguin. Based on the official statement at the Google Webmaster Central., the new Penguin update is craeted to push all websites using unethical SEO techniques from the first positions in the SERPs.
if your website suffered from this update, here are some quick tips to get it ranking again:
The time when stuffing all of your keywords in the META tags and all over the page contents helped rankings is long gone, now evertything is about user experience. You want to get the attention of everyone, who sees your website in the SERPs right?
To achieve higher click-through rates, you must write appealing and relevant META data for your website, so for more guidance about this click here. Whatever you write, do it for the sake of your visitors, not the search engines.
Once you write good META data for your website's pages, you must optimize their content. This is rather tricky part, bur fortunately there are really cool tools you can use to analyze your page content. My most favorite are Ranks.nl (free) and SEOMoz On-Page Optimization tool.
With both tools you will be able to see if your main keywords do not appear too frequently within your pages. If you find such occurances, you should replace your keywords with relevant synonims or longer variations. Remember, the Penguin is targeted against over optimzied websites.
One of the most common reasons for website to get hit by any Google algorithm updates and penalties is poor backlink profile. Here is how to analyze and optimize it:
First, you need to make a report for all of backlinks that point to your website. The tool I recommend for that purpose is MajesticSEO. Once you get your report, it is time to analyze it.
Take a look at the root domains linking to your website. Do you see websites that are absolutely irrelevant to your niche? Where does most of your links come from - within the content of a page, comment, sidebar or footer? What is the avg age, page rank, mozrank, domain authority and alexa rank of the websites linking to you? If you take 5 of the websites having most links to your website, how many pages in the Google index each one of them have? What type of websites are linking back to you?
After you answer all of the above questions, it is time to start analyzing the anchortext all other websites used to link to you. Are most of the websites linking to you with your main keyword? How many variations of your main keywords you can spot in your link profile? How many of the links are followed?
In your answers to all questions about your link profile you will be able to quickly identify and fix the cause for performing poor in the SERPs. For example, if most of the anchortext used by other websites is actually your main keyword, this is a sure sign that you are likely to get slapped by Google (maybe not right now, but in the near future). To solve this issue, you should start using variations of your keywords to link to your website.
For more info about this update, visit Killing the Penguin - Handy Guide.