Email marketing and newsletters, some of the best way to improve conversion and lift the sales number. However there are many pitfalls that need to be considered. Do's and Don'ts in email marketing.
Although it's far from being the newest way to reach potential customers online, email marketing can still be incredibly effective. However, that's only the case when you use this marketing channel correctly. With simple words, everybody need to follow "the golden rules of email marketing".
To ensure you get the best results from your efforts and avoid a screw-up that could cost you customers, make sure you:
Successful email marketing starts with being an ethical marketer. If someone didn't opt into your list, why would they want to hear from you?
Although it can be tempting to blast your emails out to a wider audience, avoiding the temptation to spam and sticking to steadily building an audience for your list will deliver better results in the long run.
Don't Put Them to Sleep
Should your emails be short and sweet or the size of an essay? Although everyone likes simple rules, there's not a rule of thumb for emails.
Your real focus should be to make each email as interesting as possible. This means that for some emails, you will want to give people a quick burst of information. But for others, you'll want to draw them in with a wealth of interesting information.
Instead of focusing on length, focus on delivering value. Don't simply write more for the sake of length. Doing so will just add the type of fluff that leads to people getting annoyed and unsubscribing.
Don't Swamp People's Inbox
When someone signs up for your email list, it shows they're interested in what you have to say and offer. However, it doesn't mean they want to hear from you over and over again.
Email is not Twitter. As a result, don't abuse your recipients by sending them multiple emails throughout the day. Instead, leave them wanting more by spacing out your delivery times.
Don't Spend All Your Time Selling
The ultimate goal of your email list is to turn subscribers into customers. But in order to accomplish this goal, you need to have some self-discipline. If you're constantly beating subscribers with a "Buy Buy Buy" message, they're not going to be happy to receive your emails.
The businesses that do the best with email marketing are those who provide value. Establish a relationship with your list before you start selling. And when the time comes for you to sell, provide a compelling reason for your recipients to do business with you. Show them that you value your relationship by offering a deal or discount that's not available to anyone outside of your list.
Don't Get Overlooked
Most people get a lot of email on a daily basis. This means every email you send has to compete for attention. Even if you pack your email with value, recipients are never going to know if they don't open it.
To ensure people get a chance to see what you have to offer, make sure you take the time to write a compelling subject line. Although you don't want to promise something your email doesn't deliver, you do want to spice things up enough to ensure your email gets opened.
Literally improved email means improved web marketing.
Craig Klein is Founder of SalesNexus In Houston Texas. SalesNexus is a online CRM and business email marketing software for small company sales teams. Craig is a "sales process guy". His passion is assisting small companies the entire sales process.
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