The first step in building an online presence is creating your website that will showcase your company and your product. Before you can build your website, you must first choose the domain name which will be the website URL that your company will be known for. This website URL will serve as your online identity that will represent your company in the World Wide Web.
Aside from this, organization must also choose an SEO friendly domain name to ensure that your site will get higher rankings in search engines. The domain name must contain keywords that focus on your company’s niche and business objectives as it will help drive traffic to your site for your business success.
So how do you choose an SEO friendly domain name? Here are some pointers:
- Choose Keyword Rich Domain Name. When choosing the domain name that will serve as the site’s URL, make sure to use keywords that are relevant to your business. This will help search engines index your site faster and once you are indexed in popular search engines like Google and Yahoo, your site will have a better chance of landing at the first page of Search Engine Results Pages (SERPs). Using keywords in the domain name will also make it easy for your customer to recall the website URL, thus can drive more traffic to your site.
- Select domain names with .com extension. Top level domains like .com is still the most common and preferred domain name extensions among Internet users so it should be your first priority when selecting for domain names as it helps to make your clients recall your website URL faster. If a .com domain is not available, check .net or .org next.
- Use names that are easy to remember. You want to use keyword rich domain name but you should not also forget that domain names should still be simple and easy to remember so that your clients can recall it faster which can increase your site’s visitors. Keep it as short as possible and the general rule is it should not exceed 67 characters. Also avoid hyphenated domain names as it makes the URL complicated and it may lead to competitor’s site that uses similar domain names that are not hyphenated which will work against your company. When selecting domain names, always remember to use generic keyword related to your line of business as well as catchy word that can entice your clients and would-be-customers to check out your site.
- Research well before buying aged-domains. If you choose to purchase an aged domain because your preferred domain name is no longer available, you have to research well for the reputation of the name. Since it has been online for sometime now, it could have a bad history, which can harm the SEO of your website. When buying aged domain, check the age of the domain as the older the domain is, the more search engine sites prefer it. Also, you should also check the Page Rank. Sites with higher page rank have higher authority and will therefore rank higher in search engine results. The backlinks of the site is also a good measure of the reputation of the domain, as quality domain name should have at least a few hundred backlinks.
Having the right domain name to represent your company is the first step towards the success of your business. So keep the 4 tips mentioned above in mind to choose a domain name that will boost your site’s SEO and ultimately will produce revenue for your company.
Author’s Bio: Abie is a freelance article writer and one of his current project is for Personalisedtshirts.com, a brand new site which offers personalized t-shirt printing.