For the average writer, there are many avenues to get started. Blogs, forums and even personally created websites. The more you write the more your work is seen. From guest blogging to your own blog site, there are endless possibilities.
This is not the case for all.
If a website is offering a service or a product, there is not a constant streaming of content being added to the site. New products? Sure. New services? Sure. Even new descriptions. But the main content is still stagnating on the website unless, of course, new words are fed to the website.
For those who do their research before they begin an undertaking such as building a new business website, they will know the importance of good SEO, or rather, good search engine optimization.
With the thousands of resources available on search engines, it may not be the easiest to determine which pieces of advice to follow. There are certain truths no matter the information, and one would be that SEO can be incorporated into your website design. Is it always easy? No. Can it bring more traffic to your website? Yes.
So you may ask, if SEO works so well, how can you use it to your advantage? First things first, SEO is not just about key terms. Adding a key term like "New Jersey BMW" into your website about your local BMW group that meets every week is not going to do much unless you have used specific formatting and, above all, continue to add fresh, new, unique and QUALITY content.
Notice the word in caps? Quality. That is first and foremost. Everything else only helps the process.
Many would disagree and might even give you tips and tricks to get your page rank up and your website seen by more browsers, but tricks are for treating not for Google or Yahoo or any other search engine site you want to appear on.
Before you continue reading, you should know bad SEO techniques that will not help you, and could possibly make it worse for your results.
…add hidden text and links. This means do not add text that is the same color as the background. This can be an instant banning moment for you and your website.
…stuff your keywords. Is it good to use your keywords in your articles, stories, blog posts? Yes. But too many can be seen as spam.
…duplicate or spin content. Remember 'Quality'? These two do nothing for the big Q, so leave them out of the strategy. Completely.
These are concepts that should be learned about and never used. So what should you do to add a great SEO format to your website?
…create a target keyword list that suits your industry, business or topic the best. Use tools such as Google Keywords to determine the best options.
…maintain well-planned site navigation. The longer someone stays on your website, the better. Make sure to add a site map so search engines know where to move through.
…add page titles, page descriptions, and meta tags to each of your pages. Use your keywords well and work them in without making them glaringly apparent.
Glaringly apparent? What does that mean? Let's use the keyword from above—New Jersey BMW—to explain.
Glaringly apparent: With our group based in New Jersey, BMW fans can find others who love fast cars and high performance.
Subdued: New Jersey BMW fans are welcome to join our group while we talk about fast cars and high performance.
You don't want readers to know that you are adding keywords into your text, but rather they should read the keywords as they would any other text. Bolding words or adding any kinds of formatting to the words is only distracting.
Well, now that you have a good starting point and boundaries to stay within, you are free to begin. Creating a good foundation for your websites ensures a strong base to build from. Is there more to it? Always. SEO marketing is a never ending process. Keep reading, keep learning and respect the Q.
Miscelleana Rhinehart has written for newspapers such as the Long Beach Business Journal; magazines such as the Destinations Magazine and the Ultimate Athlete Magazine; and enjoys writing topics from arts and crafts to where to find the best barcelona apartments.