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Can Allowing Social Media Into the Workplace Be Beneficial to Business?

There is no question that social media has infiltrated the world of business. Social media networks are used for advertising, branding, and gauging target markets. However, there is an issue up for debate that hits a little closer to home (or, business office, that is): Can allowing social media in the workplace be beneficial to businesses? Many businesses in the past have opted out of that allowance, citing viruses, employee distraction, social media at workplaceand a threat to productivity as the main reasons. But are these businesses missing out on something big? Is it possible that social media in the workroom could actually better the work environment? Here is an examination of this very relevant question:

Why social media? It seems the first article of inquiry has to do with what, exactly, employees might use social media for while on the job. Of course, it is obvious that employees can communicate quickly and effectively using social media. But they can also do that with chat and email, right? Where social media trumps those other outlets is in its ability to provide real-time photos and videos to a broad audience, and to allow that audience to interact with each other in response, and in a way that everyone can see and provide feedback on. In essence, using social media to share ideas and information is like having a huge office meeting that no one has to leave the desk for.

Keeping informed. In addition to providing a way for a multitude of people to connect using multi-media, social networks are also a great source for real-time information about what's going on in the world. Marketers and branders were perhaps the quickest to catch on to this advantage, which can be adapted to a variety of uses, for a variety of job functions.

The company culture. These days, employee morale is a major buzz phrase. Companies that foster a culture of employee autonomy are often the most successful. It seems that gone are the days of the overbearing, micromanaging boss, in favor of a more laid-back work environment centered on personal accountability. Therefore, it seems that social media may just have its place on the computer screens of employees who were previously monitored for every move they made on the web while at work.

Of course, allowing social media into the workplace comes with its own set of pros and cons, which must be carefully weighed out, taking individual circumstances into consideration. No two companies are alike, and what works for one may be detrimental for another. The only thing that is certain is that social media is here to stay, and it will inevitably impact the way we do business.

About the Author

Thuy Bohrn loves tracking the way social media impacts businesses and everyday life. When he's not working he can be found sipping his favorite oolong tea from www.goldenmoontea.com while reading his favorite books.

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