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Is Linking via Directories Passé?

Directory submissions are passé for link building in an SEO campaign for website development. Or so we are made to believe. However before, sounding death knell for the directories, web masters could do well by focusing on the pro's of using an invaluable database that is updated by humans - something that severely logical search algorithms cannot (do).

The arrival of search engines in the mid 90's ensured that slowly the directories were sidelined. Even directories hosted by search engines like Yahoo were left in the lurch. Over the years, though, the almost arbitrary attitude of leading search engines has shifted the focus back to these humungous sources of database.

Directories that are maintained and updated by humans stand a better chance of figuring in the search algorithms for the simple reason that 'they are updated' - one of the criteria for being listed on the top of SERPs! Moreover, as the listings are accepted and linked manually, the quality standards are maintained.

Simply put, for an SEO company, link building is a method of getting links for their clients. The more links that point to the site, higher are the chance of it being listed on the SERPs. Submitting links in a directory is one of the tasks that figure's in an SEO campaign. It is considered the simplest and basic form of link building.

Before listing the clients in a directory the webmaster has to figure out the niche category that the website belongs to. A website that focuses on fashion would have no takers in a directory meant for sites on engineering! Of course, initially when the business is being set up, webmasters can submit to as many general listing directories to become visible. In the long run a qualitatively linked site hogs a lot of attention from the SERPs as more and more links/directories include it in their links. And when the site matures, it can be submitted to a niche or topical directory.

Directories lists links either free or charge a certain fee for specific durations. Depending upon a client's budget and requirements a decision can be arrived at. Initially when the site requires more links, it can accrue as many free listings as possible. At the same time, if there is money to be spared (invested rather), clients can opt for paid directories with reputation; one such directory could be Yahoo.

The local directories also offer a good option of being listed within the search sight of target audience. These directories stand a better chance for converting the online traffic within the region.

Remember, it takes time and patience to build on the directory repertoire. The pros of qualitative and significant link building exercise in directories far outweigh the need to dismiss directories as an outdated mode of link building!

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Wednesday, 17 August 2022
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