An online business often requires even more work than a brick and mortar business. This is usually due to the fact that your business may be competing with literally thousands of other businesses that offer the same products. One way you can advertise your business is to embrace social media outlets. Facebook, Twitter and LinkedIn are all wonderful sites to help spread the word on your business. One method that business owners use is hosting a social media party. If you'd like to draw more attention to your business, here are a few tips on how to host a social media party.
What Is a Social Media Party?
A social media party is a party held at one of the many social networking sites and gives businesses a chance to explain what their business is and what it offers. People attending the party will also get to learn more about you and what you stand for as you interact in a chatroom or online group. This is something that has been overlooked for years in the online business world, but can be very beneficial for your sales. The idea behind a social media party is to setup a time and place (AKA social media network) to meet to discuss a certain topic.
Where Do I Start?
The first thing you need to do is decide what you want to discuss at the party. Do you want to talk about your business, discover ways to help promote your business from other business owners or simply offer incentives for customers to shop with your business? After you've discovered the topic of the party, you can then set about scheduling a time. You want to choose a time that will be convenient for your guests. If you plan to speak with other business owners, it may be during business hours. If you're speaking with customers, you may want to schedule the party for after work hours or on the weekends. Last, but not least, spread the word about the party. Use Twitter, Facebook and word of mouth to spread the time and location of your party.
Who Do I Invite?
What will be discussed and the purpose of the party will determine who you invite. For example, if you want to discuss ways to advertise your business online, you may want to invite other small business owners. If you simply want to discuss your products or the story behind your business, you will want to invite current customers as well as anyone interested in your type of business. Send out invites through a Twitter post or a message on Facebook. Ask friends to invite others and soon you'll have a large guest list.
A social media party can be a great way to share information about your business, learn new advertising techniques or simply mingle with your customers. If your sales are lacking, get out there and party.
About the Author
Shelby Russon works as an EKG technician and one day hopes to work in her hospital's marketing department. She loves incorporating social media into the business world.