The debate rages on.
Vying to be an accomplished, top-of-the-funnel enterprise, you would want to be visible from the farthest of neighborhoods in the business realm. And when it comes to application development, there is an escalated urgency, simply for the fact the every business wants to be accessible to its customers – prospective and current – on their fingertips.
In an age where every minute a new enterprise springs up at some part of the world, being visible is just not enough. Being more accessible in the market means you must reach out to your customers in real-time.
Mobile application development has been at the forefront of this new world order where service providers and service seekers are on the same page, with the service seeker pretty much dictating when and how to turn the page over. But, all the sermon apart, the cluster of choices does raise questions.
The technology experts often find themselves being pondering over THE question – what to really choose between Native and Web apps for mobile application development? The confusion emanates from the fact that there aren’t many reliable sources around who would weight each option to its merit, evaluate what suits your business and then come up with a conclusion. So, let me try and make this decision-making process not a sweat-soaked exercise for you:
What do the three types of apps represent?
Native apps: These are the apps built on a suite of frameworks and languages, depending on whether they are meant to run on iOS, Android, Windows or any other mobile platforms.
Web Apps: These are essential mobile-ready websites that are compatible with all the mobile devices and browsers. While they don’t crash on smaller screens, they do fall short on certain graphical features.
So, while you rack your brains on what to choose between the two, there are certain questions you should ask yourself:
How big is the cloud of your target audience?
What direction you intend to take in terms of the app features and challenges?
What type of mobile app suits your business requisites, budgets and ROI expectations?
If you are targeting a particular niche, willing to settle for a restricted reach, native apps should do the job for you. Hybrid apps, on the other hand, can help you reach a broader breadth of users.
For Native Apps
When it comes down to sheer performance, the native apps, by the virtue of being compiled into the machine code, offer the best possible performance one can hope from mobile devices. Not only do you get a velvet touch to how animations perform, you also enjoy complete access to the hardware of your device, a more expansive touch support and access to the most modern APIs.
With native apps, updates can be made without any frills. However, the process may get a little complicated when there are approvals to be taken from the app store. Because the developer is channelizing all the focus on one platform, the factors like responsiveness of the app on devices always score ten out of ten. Besides, the app can branch out to several device functionalities and leverage camera, GPS, compass and so on.
Against Native Apps
Developing native applications can be a sweat-soaked exercise. Granted, you do have access to a whole array of resources and guides, but even all of them combined don't make it easy enough for you. When you move from one platform to the other, you can't simply use the same code. There is a truckload of rewriting to be done. The code is not of great use to someone else who might want to reuse it in the future since the APIs and the whole process cycle are some disparate. The SEO facet is not particularly a great strength of native apps where web apps take the cake.
For Web Apps
To begin with, web apps can be developed at a reasonable price. Besides, web apps do not need you to cater to as wide a range of devices and platforms as the native apps do. There are different native programming languages for every platform – be it Android, iOS, Windows and so on. In comparison, the web apps have to be developed using a fewer set of languages that largely include CSS, HTML,and JS.
The web apps doesn't need a user to update it, as it can run the updates on its own. When it comes to monetization of the apps, you have lesser restrictions.
Against Web Apps
If you compare the performance levels, web apps surely fall behind native apps. When you are trying to run a web app on a mobile device, you cannot predict the kind of discrepancies that may surface with different mobile devices. One major aspect that goes against the web apps is that they are only allowed to use a limited number of features of the device they are running on.
Unlike what the cynics had envisaged, mobile applications haven’t turned our brains to pulp. Instead, they have made the world much more interactive; both on a personal, as well as on a corporate level. And unlike its desktop counterparts, mobile applications aren’t buttoned up. They like to have fun every now and then, irrespective of the brand they represent. After all, you don’t connect to your audience on an interpersonal level unless you give them a space to loosen up a little. Once you make your decision, make sure it gives you the wherewithal to succeed and sustain.
You can't hold it against either of them. In their own right, the native and web apps can help you gain momentum and make inroads in the market with efficacy. Weigh your options well and figure out the best possible solution for your business.