Indubitably today, the responsive design has become more than imperative to efficiently target the gigantic mobile audience base. However in certain situations, the adaptive mobile web can cater to the needs of your customer base more proficiently.
With the rising popularity of Smartphones and tablets, the mobile presence has become highly significant. Now, if you want to reach your audiences with an impressive visual appeal, it is better to help your web design adapt the targeted device's screen in an absolute fashion. And, responsive design offers a great solution to boast an ultimate look and feel to fit any kind of device.
However, after observing the ever fluctuating user behavior, it is advisable to don't get complacent after launching a responsive website. As, the responsive design is not the only available option, designers can even choose to create a separate mobile website to boost their business values.
These design approaches have been defined to ensure a smooth and seamless interaction between the consumers and marketers with a consistent performance. And for a sustainable business success, it is necessary to monitor the analytics and choose appropriate design to serve your business needs in the great way.
Basic difference between the responsive and mobile websites
The responsive websites basically deal with the scale and size of the users' device. It is a single website that is same as the desktop site, so any change in desktop site will also affect the mobile site. This approach only adjusts the layout of the design in order to fit the targeted screen in the best possible fashion. It thus, ensures that the entire web content is precisely displayed onto the targeted screen.
However, since the mobile website is a standalone site (that is, it is not same as a desktop site), designers can custom create it in a desired fashion. Therefore, you can design it with a mobile centric approach to ensure easy accessibility to your users on the go. Although, you will also need to make separate strives to efficiently manage the mobile websites.
To streamline your web design, it is essential to precisely consider your visitor's behavior on the website. Here are certain key points that can help you make an appropriate choice.
1. Do your users belong to upper- and middle-class or they are from working class. The upper and middle class users are more likely to use feature-rich and faster mobile devices (expensive) and the working class users generally prefer a simple mobile device (economical) to access the Internet. Thus, you can categorize your target audience in the aforementioned two sections. And, by observing their behavior, you can get a viable solution. Since, the former class of users will prefer a different style of mobile devices, the responsive design will be a better option for them. However for the working class users, the adaptive design is the much sought after choice.
2. Compare your user behavior via mobile devices and desktop devices. As mentioned before, monitoring the site analytics should be considered as the paramount for site owners. Monitor the analytics and review their behavior on the desktop and mobile devices. If there is no conspicuous difference between the two, the responsive design is a viable choice. However, if there is a notable difference, like, if mobile users are particularly accessing some specific data, you can create a separate mobile site while focusing on the most demanded action. For this, adaptive design approach is most preferable to create a mobile website.
3. Does your website users are visiting via a few numbers of mobile devices? If your site analytics have shown you that your majority of users are preferring some particular mobile devices, choosing the adaptive mobile web designs to cater their needs would be a great idea. However, if your consumer base is using a wide range of mobile devices, responsive design would be a lucrative idea.
4. Different activities on desktop vs. Mobile: You may also use the analytics data to determine the user experience while performing activities via desktop and mobile devices. For instance -
The mobile users are more likely to share data through their devices as the users are with their desktops.
The majority of users has been observed accessing their Facebook account, Pinterest, Twitter account, etc., via their mobile devices.
While searching something over the Internet, the mobile users often make a search with a small query (it generally contains a few words). However, the desktop users have been observed making elongated queries for searching over the Internet (these are generally long sentences).
Since, your site success substantially depends upon your user behavior, it is hard to find out that which design can better serve your business needs. To determine whether an adaptive mobile website or a responsive site is a viable choice for your business, you will need to consider certain factors that are greatly associated with your users. The above mentioned are a few factors that can help you streamline your choice.