Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How to be successful in writing quality content as a writer or blogger? How to improve your writing style and what to expect when you hire a freelance...

How to Shape a Successful Small Business Blog in 2014

2014 is going to be another big year for eCommerce. Most recent statistics show that 2014 will continue a 13.8% growth trend expected to last until 2017, when American eCommerce is set to eclipse $440 billion in sales. Content marketing, the method of offering useful, engaging articles, videos, infographics and more, can help small businesses harness increased revenue potential in the new year. In fact, 82% of marketers plan to increase their content marketing budgets in 2014. The most important small business content marketing tool? Blogging.  Look at the Numbers  Producing well-written, engaging, and useful content is shown to increase lead generation by 126%. As you well know, leads don’t mean much if you can’t close them. However, content marketing shows a remarkable capacity for transitioning those leads from potential clients to actual clients. 61% of consumers say they are more likely to purchase a product or service from a company that produces high-quality, custom content that teaches them something interesting about the product or answers any questions they might have. In a nutshell, quality blogging leads to higher lead conversion and sales.  Don’t Write Content for the Sake of Content The key terms in the discussion about content marketing and...
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Ghost Blogging CMS Review

Ghost the “next big thing” in blogging or not? If you are a blogger, web developer or tech enthusiast probably you have already heard about Ghost open source publishing platform. There were many reviews on blogs and magazines, so I decided to check it myself. I prefer writing positive reviews, but let's call review of Ghost neutral. The project have started at Kickstarter with original goal of £25,000, though the project have exceeded the expectations and have gathered £196,362. Ghost – The Technical Part Ghost is written in JavaScript, it rely on Node.js framework. This is one of the main advantages and at the same time the main disadvantage. Ghost work with SQLite3, templating engine is based on Handlebars.js As you can see all these are new technologies, that are not wide supported currently. The first problem you will face is related to web hosting. There are probably just 2-3 shared hosts that support Node.js. So practically you a looking at least mid-level VPS to run super-simple blogging CMS. Getting Started with Ghost – Options Everything looks very much straight forward at first, but options are very confusing, you can choose between: Hosted Self Hosted Virtualbox Vagrant If you don't have...
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Make Your Content Byte

Despite the abundance of glamorous tech products advertised on billboards, websites, and television, creating content for your tech company’s blog or social media outlet presents a challenge. How do you make your posts shine among the plethora of blogs regurgitating similar information? These tips will help your content stand out and will help grow your audience. 1. Include interactive elements What’s better than a diagram explaining the genius behind a tech product? A diagram that we can play with. Adding interactive elements is a great way to engage an audience because it not only makes an explanation easier, but it also puts the reader in control of his or her experience. Google Maps, for example, allows users to create their own customized maps. Interactivity doesn’t even have to be this complicated; something as a simple as a poll will help keep your audience engaged with your content. 2. Share your passion Feeling geeky about your excitement over the release of the latest Intel chipset? Let your nerd flag fly and post about it. Chances are your audience is just as thrilled as you are, so share the excitement and let your readers know that you care about the same things they...
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Is Your Website Putting Visitors to Sleep?

Simple web design is big news right now. A simple design looks clean and modern. It also gives users room to breathe and allows them enjoy what they’re looking at. However, some companies are taking the idea of simple too far. As a result, the website looks cold; sterile; and, worst of all, boring. You need to find the perfect balance between contemporary and interesting. If your website has very little activity, perhaps it’s time to look over the design and discover what areas need to be improved in order to inspire a response from your visitors. What Needs to Be Simple   There are some parts of the website that really need to be simple. The menu must be easy to understand and navigate. It’s always a good idea to make sure the menu is in a position on the site where visitors expect to find it. The labels in the menu must also be easy to understand. You may be tempted to come up with some cute and clever titles for pages, but hold back. Each visitor needs to feel confident when they arrive, and this means they need to know what to expect when they click on...
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Writing Tips for a More “Real” Blog

There are so many tips that are important to keep in mind when writing for a blog. There are times when these tips can come in handy, especially when you are looking to have a powerful and meaningful and popular blog. I won’t say that just anyone can write, but it’s not impossible for anyone to open their laptops or get their pen and paper out and write something meaningful. Many people can write. Does that mean anyone can just have a blog and keep readers interested? I won’t say no, but I will say more likely than not it won’t happen that way. Finding an important topic to share with your readers is one thing, but to make sure you continue to add relevant information is another. Once you have the right content, here are some tips to keep in mind as you write. Make Your Writing Scannable Most of the time people don’t enjoy reading blocks of text, so it helps when the text is easy to read or easy to scan. Some readers look through a lot of different content, and there isn’t always time to read every article or post they are interested in. For this...
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