In the past, companies have used press releases to offer their customers, clients or others information about whatever topic they wanted to share. Whether it's information about a special or promotion, a new and upcoming event or whatever else they felt was newsworthy to share, a press release would the usual way to go. BUT, now there are social media options and social sites and blogs to be thrown into the mix.
There is usually one topic that is being shared via a press release announcement. There is usually a standard publication placed into a well-written, formally-written, and concisely-written document. Normally the press release offers news and information that helps the reader make an educated decision about the product, service or event.
A couple of the potential problems with press releases are:
They can be expensive to produce and distribute. Some sites offer countrywide distribution at $300 a piece or higher, up to even $1,000 per.
Too formal, boring or stiff for the average reader to read through. This can be one of the biggest turnoffs for readers.
One of those options is slightly fixable as there are many high-ranking press release sites such as PRLog.org (with a page...