Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

National Positions

National Positions is one of the nation’s premier digital marketing agencies, specializing in a wide range of services and technologies that help our clients thrive online. Based in Agoura Hills, California, and with offices around the world, National Positions has helped thousands of companies worldwide build their brand, expand their reach, and grow their business through dynamic digital marketing.

Understanding Word Press and Online Marketing

While web design and site building was a complicated process in the past, these days, significant efforts have been made to simplify it and make it possible for an average PC user to handle. There are tons of online site building platforms that offer their services to aspiring web designers that want to start off simple. In my personal opinion, this is a waste of time if you have an ambition to get functional knowledge of website design and maintenance, since you are going to get very little practical experience using these simple solutions. This whole thing fades even more significantly when you compare it to learning Wordpress, which is the most popular CMS (Content Management System) in the world. Another thing to consider is that good web design is not enough - you also need to engage in online marketing to ensure that you get plenty of traffic to your website. With some basic SEO and Social Media Marketing efforts, you will see some good results and stay ahead of the competition. Let’s look at how this can be done. How most people startDue to the fact that Wordpress is an open source project and that it is focused on...
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8 Billion Dollar Companies that Display Great Examples of Web Design and Marketing Principles

Looking for inspiration for your website design or redesign? Maybe even a few more conversions or just a better user experience for your traffic? Where better to turn than to the websites of today's most successful corporations. Billion-dollar companies have the means and resources to stay on top of today's best web design and marketing principles. Luckily, your company doesn't have to be raking in billions per year to take advantage of them. If you ever need help or have any questions about what you should do for your website, analyzing companies who did it right is a great way to get started. Billion dollar companies will still have flaws and weaknesses. They aren't perfect, but they do some things really good and that's how they get to where they are today. Pay attention to these 8 companies and maybe you'll understand! Walmart.com - No matter which page you're on while visiting Walmart's website, you can always find your way back to the shopping cart. Just click on the shopping cart icon on the header at the top. A prominent shopping cart reduces confusion and helps move people along through the shopping process. Walmart has a very impressive search engine built into their website,...
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8 Ways to Enhance Customer Service Via Social Media

This is a good time to engage with your customers as a business owner. Social media networking opens us immense possibilities and opportunities for you to promote your offerings. Here's how:1. Engage your customers Just like you create a profile for your personal contacts, you should create a profile for your business. Post interesting content regularly on this profile - content that is attractive and appealing to your customers. Study the habits and demographic profile of your customers, and post content accordingly. It is also a good idea to have a planned strategy for posting content. Work out a schedule for your updates well in advance. This will help you keep up a regular pace for posting content on your business profile.2. Write attractive blog content Blogging platforms such as Wordpress can be used to provide updates to clients and suppliers about your business. Another idea is to create a forum on your website where your customers can post their opinions and discuss their thoughts. Take part in online networking forums, start threads relevant to your business, and comment on people's blogs. This will draw attention to you and your business.3. Request feedback If you encourage your customers to provide feedback...
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How Google is Changing the World of SEO

The future is now -- Google Now that is. Recently, Google has been amping up its marketing efforts for Google Now, a digital personal assistant with seemingly psychic abilities. Ads for Google Now, which is roughly comparable to Apple's Siri, appear during prime time television shows, on the side of iconic New York City taxis, and plastered across billboards and banners in major cities. While the continued rivalry between Google and tech giant Apple continues to rage on, one thing remains certain: Google is serious about this app. Google Now isn't anything "new," per se. In fact, the mobile app has been around since 2012, but has yet to gain much, if any, popularity until now. The app is available for iOS, Android, and of course Google Glass and Google Watch. It can also be downloaded and installed on a desktop computer. Perhaps the biggest difference between Google Now and Siri is the delivery of personalized information. Google Now provides information such was weather and traffic updates, flights, appointment reminders, and package tracking via "cards." The information contained on each card is taken from a number of sources, including a user's Gmail account, location, and previous search history. This allows Google...
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10 Ways To Develop Solid SEO Knowledge If You Are a Noob

Search engines are a tricky thing, and every newcomer will have to start from a different level as compared to those who started out before. So what does it take to start as a newbie in SEO profession?Let’s take a look at 10 ways to develop solid SEO knowledge before entering the industry.#1 Learn to Respect Search EnginesThis is something that non SEOs would never understand. Search engines like Google, Bing and Yahoo are usually mere tools for non SEOs that provide them access to information. So if you are new to this field, you might want to change your attitude towards search engines and learn why to praise them for what they are doing.#2 Read, Read and More ReadInbound marketing is where you must have an elemental base before you begin to see, observe and learn the tricks of the game. So read as much as you can about SEO and related fields like link building, content marketing, social media marketing, online reputation management, Google algorithmic updates, Panda and Penguin recovery case studies, etc. so you don’t get blown away when you start out as a fresher.#3 Develop Analytical Skills In SEO, observational, analytical and management skills play a huge...
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