Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Google I(nventions)/O(ffers) Annual Showcase: The Review

Every year developers and experts from Google organize a conference in which they present their latest technological achievements and plans that should be implemented in the next period. Google's people do not leave anything to chance and meticulously prepare every conference. Following Google I/O has a hypnotizing effect on the brain because it is unbelievable that one company has developed and still is developing such outstanding projects which look as if they have just been taken from a science-fiction movie. At this year's conference, the main hits were the new version of the Android OS, improved versions of the Google Car and Google Glasses combined with the Google wearable computing gadgets. Google has positioned itself not only as a leading search engine and browser, with its Google Search and Google Chrome, but it also proudly walks hand in hand with Apple when it comes to smartphone apps and OS. Also, the newest Google craze is indulging into the field or robotics and making the Google Robot.Google Glasses and Android WearWhen you have as many products and lines as Google has, the most natural thing is unifying them into a Google centre on the users body. Google Android Wear is a smartwatch that gives...
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Clear Skies: How Cloud Computing Helps the Environment

Lots of people these days are doing their part to live a “greener” lifestyle. There’s certainly an effort to use more sustainable forms of energy as a way to protect the environment, and businesses in general are no different. It just so happens that taking more environmentally friendly measures also leads to cost savings in the long run. Perhaps one of the most impactful and promising ways companies are protecting the environment is through the widespread adoption of cloud computing. Whether intentional or not, cloud computing has the potential to really cut down on greenhouse gas emissions and help the planet out in multiple ways. And for those businesses without an environmental focus, saving some money doesn’t sound like a bad idea either. Numerous studies have been conducted in recent years that take a look at the impact cloud computing has on the environment. One study done by the Lawrence Berkeley National Laboratory along with Northwestern University is perhaps the most cited about the subject. In the study, researchers looked at the effects of moving fairly common business applications like email, CRM software, and productivity software like spreadsheets and word processing to the cloud. The results are striking. If all businesses...
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Drug War Violence Results in Mobile Safety Network for Alerts

Officially, the Mexican Drug War has been ongoing since December 2006 when the Mexican military became involved, but unofficially it has lasted longer. For innocent bystanders, mobile technology has been a way for people to avoid gunfire in their communities and identify "risk situations" (situaciónes de riesgo) through social media rather than local authorities and new media, who often remain silent on these issues. While online communities functioning as civilian alert systems aren't unique to Mexico, they are invaluable in situations where violence erupts among rival drug cartels. Experts say it can also help people feel less alone during these dangerous times.On the night of June 5, residents of Altamira and Tampico, in Tamaulipas state, began reporting their encounters with nearby armed groups over social media platforms, such as Twitter, hashtagging #SDR for situación de riesgo. The entire incident ended with five casualties, one of whom was a local leader of a criminal group, and several cargo trucks on fire. Government policy concerning criminal activity is to not name specific groups in the media, according to Mexico's Interior Ministry after asked for information on another incident in late June that resulted in the deaths of 22 gang members.Yet many in the area were unable...
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Intel Looks to Reinvigorate Marketing Team with Addition of Staples Exec

Intel announced Monday that it was bringing Steven Fund, a senior executive at Staples, on board as the corporation's newest head of global marketing. Mr. Fund will take over as chief marketing officer, replacing former Intel CMO Deborah Conrad, in a bid by the company to reinvigorate its marketing efforts and bring sorely lacking consumer interest back to the technology firm. Mr. Fund brings with him years of marketing experience, not only for the aforementioned Staples but also as a recognized branding professional under both Procter & Gamble and the Pepsi-Cola Corporation.The Company Clearly Needs All the Help It Can GetIt's no secret that 2014 hasn't brought success or consumer confidence for Intel. In January, the company announced plans to slash 5% of its work force, a personnel reduction of over 100,000 people. The downsizing was announced after the company's first earnings report of the year led to a forecast of no growth for Intel through 2014.The Biggest Problem? MobileWhere Intel got into trouble was by virtually ignoring the explosion of popularity of mobile technology, while companies like Google and Apple were making a point to develop their phones and tablets. In the end, this led the company into an ostensibly...
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Match Yourself to the Best Social Network

You probably have a Facebook page, and maybe you tweet once in awhile. You likely have a Google+ account by default, if nothing else.   However, there are hundreds of other social networks out there, and you’d probably be better matched with one you haven’t even heard of. While it’s great to be on Facebook to share memes and photos with friends, it’s not likely that your social network is working for you at a professional level.   Depending on your field, you could be getting a much greater benefit out of your time spent online.   Maybe you’re a certified faery hunter and spend your off-time educating others about this phenomenon. Or you’re a web professional who’s looking to move into freelancing full-time.   Perhaps you’re an amateur athlete looking for more inspiration than what you can get with yet another Pinterest motivational board. No matter your industry or passion, why should you be missing out on the perfect online community for your needs and interests?   Finding the right pairing   Don’t go by popularity rankings alone, especially if you’re in a niche activity. This is all about quality, not quantity, although quantity certainly means a little something.  ...
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