Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Articles related to Internet marketing branches - SEO, SEM, SMO, etc. Tips and tricks for achieving higher placement in search engines and drive good level of traffic.

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Internet Marketing

6 Tips To Optimize Your Yelp Business Page

Yelp is one of the most influential online review sites available today, and if you want to use Yelp to help boost your online reputation and visibility, you need to optimize your page correctly. Some companies make the mistake in thinking that they can claim their business page and that’s all they need to do, but in order to successfully optimize your Yelp business page, you need to do the following. 1. Fill out your profile completely. After claiming your page, the very next thing you need to do is to fill out your profile completely. Make sure that you add in as much information about your business as you can, such as your name, location, contact information, products/services, and anything else that is asked of you. The more information you can put on this page, the more keywords you’re adding to your site, and this will help your page earn visibility among the search engines. 2. Add keywords. There’s an About This Business section on Yelp that allows you to add in your own content, so be sure to fill this section out with relevant keywords about your business, industry and general offerings. Use tools such as Google’s Keyword Tool...
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What Tasks Does an SEO Specialist Really Do?

Maybe you're paying some serious cash for an "SEO Specialist" to optimize your site, or maybe you're an SEO Specialist in the making. Either way, it's good to know what should be happening with the website in question. Here's a basic checklist of tasks that effective SEO should involve: Strategy The first part of any project, SEO related or not, should always be planning and looking at strategies on how to approach things. This task should be especially well communicated with the client, illustrating what exactly needs to be done and how each of those needs will be met with a plan of action. It is during this strategizing and planning process that an SEO specialist's expertise and familiarity with the field should really show through. After a strategy has been formed, it's on to it's execution. Keyword Research Keywords are the building blocks of SEO. Thus, proper and thorough research of keywords is a crucial task and can make or break your SEO success. This task involves going through dozens if not hundreds of possible key words and phrases around which all of the optimization will be focused. Eventually, this list will be narrowed down to fewer than a dozen...
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Solving Your Biggest Content Challenges With Repurposing Content

One of the biggest challenges online web administrators and markets face today is writing quality content for the various marketing channels they target. There have been a lot of studies specific to content marketing but one recent poll really solidified some of the challenges people face when managing content. Recently the Content Marketing Institute’s annual report says that 64% of B2B marketers are challenged to produce sufficient good content. The answer lies in re-purposing the quality content you have already written. This way you will get the most out of the content you have already generated there by reducing the time involved in content creation. This month you might want to write 3 blog posts, an eBook and 2 press releases, 2 pitches to the media, a white paper and a by-line article. That amounts to 10 articles, lucky if you are able to write these articles. Instead try focusing on three ideas and re-purpose them to make 10 articles. You then fashion your content to fit the different formats that you can then distribute accordingly.  White Papers Write a white paper that will establish your company’s position and thought processes. These can be used for a series for your blog...
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A Handy Roadmap For Publishing Compelling Blog Content To Boost Your SEO And SEM Efforts

Your search engine optimization (SEO) and search engine marketing (SEM) efforts are only as strong as the content you publish.  After all, "content" remains "king."  However, if it was as easy as simply posting any kind of content, most companies would have SEO & SEM success.  But they don't, and that's because while content is important, compelling content is even more important. So what constitutes "compelling" content?  And what are some tips to keep your blog fresh and engaging?  This is what we'd like to talk about today. First and foremost, you need to make sure you content is original.  No cutting and pasting or shameless republishing from other sites.  People have tried that - it's called "black hat" SEO - and actually some of them realized success in the past.  But Google caught on.  They recently launched their Penguin and Panda updates - tweaks in algorithms - which essentially punish sites that repurpose content. That being said, you can of course site other pieces of content - just attribute it and, better yet, add your own personal commentary.  Political blogs are great at this.  They take an excerpt from a column (we call it the "money quote"), provide a link,...
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Essential E-Commerce SEO Tips

Optimization of any site is very important part while doing the online marketing of your product or services. A properly optimized site is visible to all those users who are continuously searching your products or services. More users mean more traffic and thus more sales and higher profit. An optimized website facilitates cross browser compatibility. It means your website can be easily accessible to any browser. It results in large number of users who visit your site. Many type of Search Engine Optimization techniques are available for you to apply on your site. You can choose any one to implement it on your site so that you can optimize your website to get more traffic. Below you’ll find some essential SEO tips for e-commerce site. Nowadays you need to do lot of brainstorming while searching for keywords for your site. Depending upon your business type, brand, services, industry and targeted customer, you have to choose particular keywords and key phrases. After that you should test them on Google keyword tools or any other keyword tool so that you can get idea of your keywords and keyword list of competitors that have high ranking. Make blogs on your e-commerce site which you...
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