Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Articles related to Internet marketing branches - SEO, SEM, SMO, etc. Tips and tricks for achieving higher placement in search engines and drive good level of traffic.

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Internet Marketing

New Approaches are Needed for Optimizing Web Designs in 2014

SEO in 2014 looks almost nothing like it did even just a year ago. Thanks to Google updates like Panda, Penguin, and Hummingbird -- which influences more than 90% of global searches --  content creators need to get away from tactics that used to be successful, like keyword packing and link building, and provide content that is created with the end user in mind. This year, the Moz Industry Survey brought that point home. It states, “Across the board, content marketing is on the rise and fewer and fewer of you are actively link-building.” The study found that content marketing is now the second most common activity, after analytics. What does this mean for web designers? Essentially, the shift to content creation that has readers and topics, rather than keywords, at the core means that website developers need to follow suit if they want to earn and sustain high rankings. For the most part, that means designers will need to provide an easy-to-navigate, highly accessible site that allows visitors to find the information they need quickly.  As a result, there are a few things that should be kept in mind when trying to build an effective website. Cognitive Dissonance That term...
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Top 5 Strategies For Successful Mobile Social Networking

Mobile social networking is one the fastest growing areas for mobile content. The number of people accessing their favorite social media network through their smartphones is increasing at a frantic pace, and experts are of the opinion that this trend is only expected to get even better with time. It has been estimated that at least 80% of smartphone users access the internet from their phones every month. Some access their social network profiles through browsers but many are now turning to special apps to make mobile networking easier. Many customers are adopting mobile phones and hence you need to find ways to leverage your mobile marketing tools to optimize their experience. You can connect with many people by taking advantage of the mobile apps already installed on their phones.  Mobile devices are very common and cannot be ignored. It is estimated that over half of residents in the US own smartphones or tablets, with half of this population using the social media apps present on their devices. With the world today slowly moving towards mobile technology, social strategies require business owners to incorporate mobile networking, but this can prove a challenge.  Here are top 5 strategies for a successful mobile social networking....
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What to Expect from Mobile SEO in 2014

Mobile is bigger than ever and only going one way – up. In 2014 we can expect to see a notable increase in queries and searches on mobile – again. However, though the constant is mobile search growth, the variable is going to be in preparing your site for search. So, let’s look at what we should we expect from mobile SEO in the coming twelve months? Responsive Sites and Mobile Sites If you don’t have a mobile site or a website that’s responsive, then you’re going to need to get on the bandwagon in 2014. SEO is changing and Google has alluded that it will begin to favour sites searched for on mobile that offer the mobile experience. Currently, sites with no mobile optimisation rank well in its mobile search – this will most likely change this year. Expect to see responsive and mobile sites rise to the top and be rewarded for providing the optimised experience. Load Times Of course, it’s not just about a site being mobile. Page load times look like they could be a big factor too. Matt Cutts of Google has mentioned on a number of occasions Google’s preference for faster page load times for...
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The Best SEO Company For You Could Be The One That Has The Most Experience In Your Niche

There are so many things that you can take into account when you are looking for the best possible SEO company. We all want to be sure that we are offered a good service but there are many items in the estimates that we can end up focused on. For instance, you may be told that you will be offered a number of links. Are those links great? Are you paying a hefty price tag? There are various things that will go through your mind. If you do not have a lot of knowledge about search engine optimization, you will definitely end up feeling confused. With this in mind, one of the best ways to assess whether or not a company will help you out is to stay focused on niche experience. That is what we will talk about. Why Is Niche Experience Important? This is a great way to be sure that you truly work with the best SEO company for you. That is due to the fact that you can be confident that the results obtained in the past for the sites that the specialist worked on will be similar, if not better to what you will receive. As...
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6 Reasons Why Your Company Should Start A Social Responsibility Campaign Today

The discussion of social responsibility has typically revolved around how big-business practices are ethically justified. Now the term has also come to describe how companies, big or small, are creating campaigns to support social causes. Read our six reasons below that explain why your business should start a social responsibility campaign right away!  1) Secure Tons of Financial Support Whether you’re an individual or a small business, you have access to numerous foundations that can help fund your cause. Ashoka and The Schwab Foundation for Social Entrepreneurship are two of many not-for-profit organizations that sponsor innovative and social-minded initiatives among private, philanthropic, and civil sectors. 2) Encourage Customer Loyalty Customers may not care about your brand beyond the value they get from your service or product. Market your social responsibility campaign through social media, an interactive website, or set up campaigns that call for consumer opinions. That way you get customers to interact with your brand and with a cause that defines your company values. Check mate.com, an online background check service, supports Together We Bake, a nonprofit that helps previously incarcerated women develop professional and personal skills. While the company reduces criminal victimization by giving users access to public records, the organization...
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