Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Articles related to Internet marketing branches - SEO, SEM, SMO, etc. Tips and tricks for achieving higher placement in search engines and drive good level of traffic.

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Internet Marketing

Improved E-mail Means Improved Web Marketing in 2014

There has been a lot of talk about the importance of improving business web marketing in 2014, and why not? 34.3% of the human race, over two billion people, use the internet each and every day. They use the web to check social media and stay in contact with friends and family. They're reading high-quality web content, and they're making more purchases online than ever before. Current statistics show that American eCommerce grew to $262.3 billion last year. Looking at these facts, it's no wonder why so many espouse the necessity of getting on social media, building a better website, and producing great blog content that will draw web users to your business. All of those things are true, but a huge number of sources reporting on web marketing have been doing you a huge disservice by ignoring e-mail as an important tool. Why Does E-mail Remain So Important? To see how important e-mail remains to a web marketing campaign, you need only look at the usage statistics. Mobile users spend nine minutes a day, approximately 7.6% of the time spent on their mobile phones daily, using their e-mail. Overall, more e-mail is read from a mobile device than is read...
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Do You Have to Choose Between SEO and Social Media?

Digital marketing has become an important aspect in the online business industry today. There are two ways of promoting your business online. One is social media networking and the other is search engine optimization. Often, there lies confusion about the strategy that can be chosen to market their product online and increase their brand value.  Business with the limited resources tends to choose between these two digital marketing strategies. Now let’s continue the discussion about that strategy that best fits your business and contribution made by each strategy to the Digital market  . Purchasing decision of the consumer is greatly affected by the Google search or Amazon user review. The online business owners are now hunting the best way to drive quality traffic and increase the sales figure. Until recent past SEO, search engine optimization was the only answer available for the business owners. The SEO analyst worked with the aim of  fetching top rank for the website in the Google search results to get noticed by the potential customer. From past two years other strategy called social media marketing came into the picture engaging the customers on the social networking sites like Face book and Twitter. This social media marketing...
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Vine – Can You Promote Your Business in Just Six Seconds?

Vine is an app that is owned by Twitter. The purpose of the app is to capture a short video that can be shared online. You get just six seconds to capture your visual creation before sharing it with the rest of the world on Twitter or embedding it on other networks or websites. Vine was once only available for people with iOS devices but now it can be used on android phones as well as Windows Phone, Windows 8 and HTML5. This is an app that took of tremendously quickly, with 110,000 vines shared within the first two days of being launched and now it’s not only used for fun, it’s used for marketing. Tips for Using Vine as Part of Your Social Media Marketing You need to begin with creating content that is going to engage your target audience. This is probably the most difficult bit, especially if you’re not particularly creative. Revisit your marketing brief and ensure your target audience are going to respond to Vines. Then begin considering your current campaigns and come up with fresh ways to expand on your marketing using a six second looping clip. Whatever the message you’re trying to get across is...
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Short Search Engine Optimization List

SEO is not a rocket science, nor there are any secrets. SEO is just hard work, common sense and a bit of knowledge.   There are so many articles that gravitate about Panda, Pengiun and Hummingbird updates, articles that are give misleading tips about penalty recoveries. The recipe for recovery is not universal and strategy require knowledge about website history, methods used, domain age... and so many other factors.   I decided to write a list of search engine optimization factors, there is nothing new in this list, it is incomplete (there are many other factors), but it will help to professionals and non-professionals to understand SEO a bit better. This list is more of a guide that description of different SEO fators.   Usually list would be divided into two major categories – on-page optimization and off-page optimization. I decided to make it more clear and divide this SEO list into 3 categories.   Search Engine Optimization List 2014   Server Side   Dedicated IP – IP is not directly related to SEO, though website authority depends on it. Website on shared hosting surrounded by “bad neighborhood” usually get down-rated by Google. Fast and reliable web host – faster websites...
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Scaling Up Your Ranking With Directory Submissions

The two most important directories across the World Wide Web are DMOZ and Yahoo! And, FYI, Google is a search engine, not a directory. Directories are like Yellow Pages - they have the web address of all sites. They organize links in categories and sub-categories. For all those who think link submission to directories is a pure waste of time, think again. Even though there are just a handful of those who sift through directory categories to find relevant links, the directories themselves serve as a referral system for the search engines. So if the search engines are at it, why not you? The webmasters, amidst all the hype of SEO, fail to recognize the significance of submitting their website’s links to Internet directories.  Make sure that you’re not one of them! When it comes to submission, in most cases, you’ll have to do it manually, after which your link is reviewed. It is subjected to high levels of scrutiny. Once approved, it is included in the directory, and the search engine considers it as a validation. A validation automatically means more value to your presence in the directory than in any other website. Apart from adding value, directories have another...
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