Webmaster Blog

There are some elements of a viral launch page. On following these elements closely, one can come up with some best practices that can make their web page share worthy and viral! Unlike Google, most web based social networking websites do not have the privilege of extending their social wings to an already existent user base. Yet these companies have been able to build a strong fellowship within a short time. The reason behind this quick success is that such service creator companies tried to advertise small details about their product extremely popular. They did so by making such significant details go viral on the Internet. Some start up companies even attained a string following from the masses by simply collecting the email addresses of people and thereby drawing in masses of interested users. The following would not have been as huge as that witnesses by Google+, yet it was substantial. Keeping these points in mind, here is a list of best practices that can help a company build a gripping website. A Rule to build a Viral Launch Page. Here are a few fundamental tactics that can help a company land a decent page on the Internet. The rule: Build...

SEO practices and techniques have been experiencing random changes in the past few years. With the leading search engines bringing about changes in their algorithms at regular intervals, it has become a hard task to enjoy optimized results while sticking to the traditional practices. Therefore, we present before you the latest tips that can enhance the overall SEO practice, and let you deliver the best results to the clients. Consistent URLs are Necessary: Consistent URL indicates towards the fact that the links that are used for the purpose of internal linking strategy, the links the users see, and the ones used in the XML Sitemap need to be same. Therefore, the next time you update one of them, change them all. Do not leave canonical link in your XML Sitemap. Short and Limited Parameter URLs are Great: There are many people, who consider about having an exact match domain. However, it must be made easy for the spiders on the web to easily notice your URLs and read it. The best way to accomplish this task is to limit the number of parameters for the URLs. It is better to use words and hyphens instead of numbers and underscores. It is...

Content marketing has emerged as one of the most important modes of customer engagement and brand amplification. Owing to the numerous changes in the online marketing, a lot of SEO Toronto based companies are now focusing on incorporating content marketing as a part of their overall marketing strategy. Content marketing is aimed at delivering valuable and informative content to the users. It is a subtle way of marketing your brand as it is focused around developing high-quality content for the target audience. A successful content marketing strategy entails a lot of planning and research. As is the case with other forms of marketing, you need to analyze the different aspects of your business and build your content marketing plan accordingly. In the following points, we will take a look at 5 important elements of a successful content marketing structure. • Clear Definition of Goals and Objectives It is very tempting to join the content marketing bandwagon considering the overall optimism about its effectiveness. However, it is important to understand that a tailor-made approach won’t work as every business is inherently different. Before you chalk out your content marketing strategy, you need to define what you are trying to achieve through it. Are...

Five years ago, your small business might not have been able to get off the ground before you raised thousands of dollars to buy a point-of-sale system. But now, the POS landscape is finally changing, and small business owners are the ones who win out. The development of cloud-based technology has been cutting down significantly on hardware and software costs, and new start-ups appear every day with the intention to woo small business owners with their new POS solutions. Because of the high rate of competition, many of the services are cheaper than ever. With these new services, entrepreneurs can instantly access services and tools that would have cost tens of thousands of dollars only a few years ago. Point-of-sale systems, payroll, scheduling and other crucial finance systems aren't viable options only for big businesses anymore. Now you can buy them all for monthly subscription fees that are practically negligible. Advances in technology have made it easy for anyone with a hobby or a dream to start a side business or even a career, usually for a very small start-up cost. Turning crafting projects into unique and viable businesses no longer has to be a pipe dream. Local entrepreneurship accounts for...

No doubt, you have world’s best product to offer. It has no value and it is not beneficial for anyone if nobody is informed about it. Be it a sole entrepreneur, a mom-n-pop store, or a MNC, digital marketing has become a basic need today. Here are some of the creative ideas you should implement for your digital marketing campaigns– Understanding Your Market Data is a powerful and effective tool for marketing. You can get key insights of where your marketing efforts are going. In addition, it will help you know about problems with your customers regarding any service or product and will let you decide the important metrics to try in your business. Digital marketing can be a lot easier if budget is not your problem. Despite having several options for digital marketing, you should choose the one which is affordable and drives growth and robust infrastructure. SEO or Search Engine Optimization For several businesses, organic or natural search is very affordable option for marketing. By applying few techniques of SEO, you can use some key phrases and get your website found by the targeted audience. Use some webmaster tools and get your website indexed and enhance ranking of your...