Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Articles related to Internet marketing branches - SEO, SEM, SMO, etc. Tips and tricks for achieving higher placement in search engines and drive good level of traffic.

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Internet Marketing

How Google is Changing the World of SEO

The future is now -- Google Now that is. Recently, Google has been amping up its marketing efforts for Google Now, a digital personal assistant with seemingly psychic abilities. Ads for Google Now, which is roughly comparable to Apple's Siri, appear during prime time television shows, on the side of iconic New York City taxis, and plastered across billboards and banners in major cities. While the continued rivalry between Google and tech giant Apple continues to rage on, one thing remains certain: Google is serious about this app. Google Now isn't anything "new," per se. In fact, the mobile app has been around since 2012, but has yet to gain much, if any, popularity until now. The app is available for iOS, Android, and of course Google Glass and Google Watch. It can also be downloaded and installed on a desktop computer. Perhaps the biggest difference between Google Now and Siri is the delivery of personalized information. Google Now provides information such was weather and traffic updates, flights, appointment reminders, and package tracking via "cards." The information contained on each card is taken from a number of sources, including a user's Gmail account, location, and previous search history. This allows Google...
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10 Rocking Image Optimization Plug-ins For a Speedy Website

A website without images would look boring. However, if you go for non-optimized images, it will considerably slow down the website and hamper the user experience. A great solution to deal with this issue is optimization of the images which helps your website in speedy loading and also proves beneficial for SEO. In order to optimize the images and boost the user experience, many plug-ins are available which can reduce the image size and also boost the SEO. This indeed frees you from the trouble of high resolution images which come with a large file size and slow down the loading speed of the page. Let us look into the top 10 image optimization plug-ins which will visibly boost your site’s loading time. CW Image Optimizer CW Image Optimizer is another plug-in that effectively and automatically optimizes the images as you are uploading them to your website. This plug-in can also optimize the images that are previously uploaded. The CW Image Optimizer makes use of the image optimization tools pertaining to Linux littleutils. This implies that your images would never leave the server. PB Responsive Images PB Responsive Images is capable of automatically reformatting all of your images and turn them...
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5 Great Ways to Unveil Your Website

So you have developed a content strategy, gone through the design and website build process, and you are ready to launch. This is where many a project has fallen down in the past, and many will in the future too. It is only when a website is getting visitors that it can be productive. It’s great to focus on search engine optimisation, pay per click advertising and other marketing channels, but you only get one chance to make a massive first impression. These 5 tips will help you to unveil your website to the world and give it the best possible chance of capturing an immediate audience. Think of your website launched as a strategic process. How can you make the most of it? Counting Down  Before we get into the list it’s worth mentioning the time before your website is ready. You probably already have the domain name (If not you can get your domain here) and business concept. You may already have your business cards and be talking about the business to people in your sector. If any of this is the case then why not have a countdown clock to launch on your website. Have a signup form...
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10 Ways To Develop Solid SEO Knowledge If You Are a Noob

Search engines are a tricky thing, and every newcomer will have to start from a different level as compared to those who started out before. So what does it take to start as a newbie in SEO profession?Let’s take a look at 10 ways to develop solid SEO knowledge before entering the industry.#1 Learn to Respect Search EnginesThis is something that non SEOs would never understand. Search engines like Google, Bing and Yahoo are usually mere tools for non SEOs that provide them access to information. So if you are new to this field, you might want to change your attitude towards search engines and learn why to praise them for what they are doing.#2 Read, Read and More ReadInbound marketing is where you must have an elemental base before you begin to see, observe and learn the tricks of the game. So read as much as you can about SEO and related fields like link building, content marketing, social media marketing, online reputation management, Google algorithmic updates, Panda and Penguin recovery case studies, etc. so you don’t get blown away when you start out as a fresher.#3 Develop Analytical Skills In SEO, observational, analytical and management skills play a huge...
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Hotjar - The Hot New Master Tool for Web Analytics

If you happen to be from the web industry or have been monitoring your own website’s analysis reports, you must be familiar with hundreds of web analytic tools that are available online. These include biggies like SurveyMonkey, Google analytics itself, CrazyEgg etc., which have been present in the market for quite some time, but have failed to deliver as promised and thus have not achieved complete satisfaction from customers. With their budgets digging a hole in your pocket, you are in a need of a new affordable and more powerful tool. Rescued by Hotjar Hotjar is a brand new web analytic tool that combines the power and efficiency of all such services online and presents them as one. If one has to give an appropriate description of Hotjar in a sentence, it would be that it is an invaluable tool that provides unlimited important insights for your webpage. Knowing the secrets like what the visitors desire the most and what they don’t like, holds the key to transform irritated abandoning visitors to happy and satisfied customers. What it does Hotjar.com claims that they would help you understand the true behavior of your visitors through its insights to expand your business. With the...
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