Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Latest webmaster news from official sources - news related to SEO, web design/development and social networks.

WebmaisterPro v2 Alpha Test. Sister site BlogSocialNetworks - Launch

Alpha test v2 WebmaisterPro Happy to announce that WebmaisterPro – social network for webmasters have successfully completed the first stage of alpha testing on WebmaisterPro. Version 2 is almost ready, just few minor bugs left. New layout is much more user friendly and more “Facebook/Google Plus” alike. In the next stage (probably in beta testing stage), we will unify most of the features and join the interface. Main feature still remain our blogging platform, forum community and of course user reviews. In about a week time we are planing to renew the interface and enhance the features of our user reviews section. However during the process of testing, we've decided to take down the “project manager” component, due to very low usage from our members, however in the very near future, we are launching separate project, especially for IT project management, again registration there will be absolutely free! In general v2 is much more “social” compared to previous one. The main goal still remain – to gather all web professionals at one place, but certainly we try to shift more into social matter, not just into “user self promotion” as it was previously. Blogs Social Networks – Easy Guest Blogging...
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The Price Of Poor Web Performance

      There are many businesses out there that are under the misconception that simply having a website up will go a long way towards seeing sales increase. They may be aware that an online presence is essential in today’s market, but what they don’t seem to understand is that it has to be a quality experience for the customer, too. That doesn’t just mean making a website that looks pretty, as visitors are more concerned with being able to navigate the site easily so that they can quickly find what they want. Online shoppers are more restless than most and they will go elsewhere if they can’t find what they need with a few mouse clicks. There is even the chance that users will skip your site and move on before even getting to see what you have to offer. The average load time of a site is around 10 seconds or less, and if you are on the wrong side of that, impatience among customers will quickly set in. The chances of them ever returning to your site are slim. Even if you take the time to get it up to speed, the damage may have already been...
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Introducing "x-default hreflang" for international landing pages

Webmaster Level: All The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language. Today we’ll introduce a new rel-alternate-hreflang annotation that the webmaster can use to specify such homepages that is supported by both Google and Yandex. To see this in action, let’s look at an example. The website example.com has content that targets users around the world as follows: https://example.com/en-gb: For English-speaking users in the UK https://example.com/en-us: For English-speaking users in the USA https://example.com/en-au: For English-speaking users in Australia https://example.com/: The homepage shows users a country selector and is the default page for users worldwide In this case, the webmaster can annotate this cluster of pages using rel-alternate-hreflang using Sitemaps or using HTML link tags like this: <link rel="alternate" href="https://example.com/en-gb" hreflang="en-gb" /> <link rel="alternate" href="https://example.com/en-us" hreflang="en-us" /> <link rel="alternate" href="https://example.com/en-au" hreflang="en-au" /> <link rel="alternate" href="https://example.com/" hreflang="x-default" /> The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is the default page when no other page is better suited. For example, it would be the page our algorithms try to show...
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5 common mistakes with rel=canonical

Webmaster Level: Intermediate to Advanced Including a rel=canonical link in your webpage is a strong hint to search engines your preferred version to index among duplicate pages on the web. It’s supported by several search engines, including Yahoo!, Bing, and Google. The rel=canonical link consolidates indexing properties from the duplicates, like their inbound links, as well as specifies which URL you’d like displayed in search results. However, rel=canonical can be a bit tricky because it’s not very obvious when there’s a misconfiguration. While the webmaster sees the “red velvet” page on the left in their browser, search engines notice on the webmaster’s unintended “blue velvet” rel=canonical on the right. We recommend the following best practices for using rel=canonical:A large portion of the duplicate page’s content should be present on the canonical version.One test is to imagine you don’t understand the language of the content—if you placed the duplicate side-by-side with the canonical, does a very large percentage of the words of the duplicate page appear on the canonical page? If you need to speak the language to understand that the pages are similar; for example, if they’re only topically similar but not extremely close in exact words, the canonical designation might...
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The Webmaster Academy goes international

Webmaster level: All Since we launched the Webmaster Academy in English back in May 2012, its educational content has been viewed well over 1 million times. The Webmaster Academy was built to guide webmasters in creating great sites that perform well in Google search results. It is an ideal guide for beginner webmasters but also a recommended read for experienced users who wish to learn more about advanced topics. To support webmasters across the globe, we’re happy to announce that we’re launching the Webmaster Academy in 20 languages. So whether you speak Japanese or Italian, we hope we can help you to make even better websites! You can easily access it through Webmaster Central. We’d love to read your comments here and invite you to join the discussion in the help forums. Posted by Giacomo Gnecchi Ruscone, Search Quality Original link
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