Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Web applications and mobile application development. Emerging technology and great way to expand marketing and brand building strategy.

Big Data: The Key to More Effective Mobile Marketing

The mobile explosion is on. According to Forrester Research, 93 percent of adults in the U.S. who go online own a mobile phone and 19 percent own a tablet. At that rate mobile Internet will surpass desktop usage in 2014. What this means for business is that the era of mobile marketing has arrived. By utilizing Big Data analytics, companies can leverage the mountains of data that consumers are generating on mobile devices to gain insights and create more targeted and personal advertising. Here’s a look at why Big Data is the key to more effective mobile marketing. Hyper-localized marketing – Although online shopping has long been predicted to dominate brick and mortar shopping, a majority of shoppers still like to buy things in person. In fact statistics show that most shopping takes place within a 10-mile radius of the home. The challenge for marketers then is to find better ways to deliver more relevant messages to local shoppers at a granular level. To meet this challenge, marketers are using IP geolocation technologies. With the ability to locally target customers via IP geolocation, merchants can get information about discount coupons and banner ads directly in front of the right shoppers at...
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iTechnology Grows Bigger And Better with Iphone 5s and 5c Apps

Apple is known for its ability to introduce novel concepts to its flagship project, iPhone - continually improving the experience of this world class smart phone product. Comes big this time with better dynamics and superb definition with a twin launch iPhone 5s and 5c - complementing the idea of innovation with its best-of-breed technology. This new iPhone comes with advanced exposure to iTechnology through Apple's own rendition of mobile app development.iPhone 5s delivers 64-bit architecture built under precision sensors, faster receptivity and thoughtful make. Its younger looking cousin, iPhone 5c, delivers it all in a more colorful version. Both of these series variants are the latest smart tool offered by Apple for the users to discover more of amazement and relish more possibilities - with enhanced iPhone functionalities and features.iPhone 5s and 5c come with improved facilities for maps, social integration, payment, gaming, utilities and more. It has shot up the possibilities for the iPhone users with more user-focused and interactive features, allowing them to do things more comprehensively. With astounding support of the latest web kit and incredible alliance with the advanced web standards, iPhone 5s furnishes great value for its users.iPhone 5s/5c app development has set the market...
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Design Trends that will Improve Mobile User Experience

As a mobile user, you are constantly looking out for an amazing experience while using your mobile. But, as a developer are you able to match the trends that the design world is coming up with. Mobile apps and mobile designs in general have a lot of new and upcoming trends that will drive you into a world of fantasy. It is all aimed at giving the mobile users a great user experience. Trendier Theme Based Apps What did iPhone 5s bring with it for the users? It brought in more evolved colors that the users can flaunt. Yes, you will find a lot of new and better colors defining the iPhone series. Well, what if you could change the color of your app say your blog app or a weather app matching the color of your device? Wouldn’t that be splendid! Yes, the new mobile user experience brings in the beautiful trend of theming apps. This is a new challenge for both designers and the brands. Till now each app had its individual color without which they could not move on. Now, these apps have to think of the theming trend and come up with exclusive hardware based colors. This...
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Mobile Devices Users Everywhere Are Realizing the Implications of Their Lax Security

Between the exorbitant financial losses, expensive legal or regulatory infractions, and shameful reputation damages, businesses paid a whopping average of $7.2 million per data breach, according to computer security firm Symantec. Across the country, mobile device users are realizing how mistaken they were to be so lax about their security. Everyone, from medical professionals to politicians to social media addicts to small businesses to everyday smartphone users, are suddenly feeling the potential impact of security breaches and data losses, and looking for appropriate solutions. Over 80% of pharmaceutical and healthcare professionals routinely access sensitive records while mobile, according to a report in Medical News Today. Of that 80%, the vast majority (90%) use free file-sharing services, which do no have the adequate security necessary to access such sensitive documents. This puts these medical professionals at risk of breaking HIPAA codes, which would lead to serious infractions. In addition the medical industry, the federal government is also incredibly vulnerable. According to a study titled "2014 Mobilometer Tracker: Mobility, Security, and the Pressure In Between," almost half of government employees who rely on their mobile devices aren't practicing several essential security protocols. The security issues don't stop with professional industries either. Recently, a...
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Trends to Watch for in 2014 for Mobile Application Development

Since mobile technology became main-stream, many trends have dominated the mobile application development space. While we can’t ignore the rise in the number of mobile devices, we certainly cannot ignore the fact that it is mainly because of the huge number of mobile applications. In fact, not many people even have a smartphone without a wide array of applications. Considering the fact that apps attract big investment and generate billions of dollars, developers are now focusing on introducing new applications, making use of the latest resources available to them. With technological advancements, the Mobile Application Development process has evolved over time. New platforms have surfaced, giving birth to new trends. For instance, the concept of mobile money introduced by these applications is becoming more popular with time. It is enabling banking and financing via mobile wallets, which is more convenient than handling cash or plastic money. Similarly, as the trend of tablets spread, we’re witnessing the traditional ways of education being replaced by tablet computing. Many experts are predicting that 2014 will be a great year for mobile application developers. Let’s take a look at some of the trends that are most likely to get attention. Emphasis on privacy Recent revelations...
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