Someone sends you a link in an email and it looks something like this:
https://www.reallylonglink.com/extrabit1/anotherbit2/anotherbitsbrother/anotherbitssister/anotherbitsmother/anotherbitsfather/anotherbitsaunt/anotherbitsuncle%/
Someone else sends you this link: bit.ly/AB4i7j
Which one would you click on?
Both of these links lead to the same website and the same page, in fact they are exactly the same link. So what gives? Well the first link is what you will see in the address bar when you visit the website, the second link is an abbreviated version of that address.
Why would you need to shorten links?
Most link shortening tools came into existence when Twitter came along with their 140-character limit. Without these tools it would be impossible for most of us to share our daily news, tips and tricks. However there are those who have been in operation for a lot longer than that.
Whilst Twitter was probably the catalyst for many URL shortening tools, shortened URLs can now be found on almost every Social Media site and are regularly used within emails and mobile devices. Lets face it, a short link looks and hell of a lot tidier, and the propensity to click on said link would be a lot higher. Maybe its just me, but I get...