The goal of having a social networking presence is to get noticed, so not taking the time to improve the appearance of your accounts? It's a bad idea.
When people arrive at your social network account, whether it's a Facebook page or a Twitter account, they should immediately get a sense for who you are. That means including basic information about your business - such as what you do, where you're located, and contact information - but also creating a design that reflects your brand.
If you already have a branding concept established on your website, that's great! You can bring those design elements over, but don't be afraid to be a little more fun and informal on your social networks. This is an opportunity to really connect with your potential customers, make them feel welcome.
So how do you go about making your social networks more appealing? Here are a few tips.
Make use of all the personalization options. Almost all social networks offer you default design options - icons, backgrounds, color schemes, layouts. Find out everything you can change and make use of it. Look at how other businesses, particularly those in your area of expertise, are using their...