To start with, you should first understand what digital marketing is. Digital marketing is surrounded with internet. It is the use of internet which helps in involving clients in online advertising in order to promote their products or services. Digital marketing is of two types. They are:
Pull Digital Marketing: Pull digital marketing is the one in which clients has given permission to receive marketing content for promotion through email, text message, web feed etc.
Push Digital Marketing: Push Digital Marketing is the one in which marketers send message without the consent of recipient or clients through blogs, emails, text messages, and web feed etc.
It is very important to state that digital marketing has nothing to do with traditional form of marketing such as radio, TV, print etc. It centres on the internet and which has become one of the very important mode of internet marketing or digital marketing. Internet can use both push and pull digital marketing. Thus, it is the combination of both.
There are companies who offer high quality digital marketing services to their clients and focus from web banners to corporate websites. Their focus is on return on investment through creativity, technology, management and accessibility. These...