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Laura Claire Ebanks

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Keys to an Effective Online Marketing Strategy

Keys to an Effective Online Marketing Strategy
Marketing has always been multi-faceted, but online marketing is one essential facet that has multiple contexts of its own. You understand the value of keywords and SEO, but are you maximizing as many online contexts as possible to make your business visible to the masses? Tackle one of the following keys at your next marketing team meeting. Blogs Customers in the 21st century value authenticity. Reality television reminds us that some aspects of human nature are universal. Weblogs began as online diaries. Imagine your diary being available for the entire world to read! It sounds like the theme of nightmares, but it caught on. People began to read blog posts and happily respond with, "Me, too. I'm so glad to know I'm not the only one." That same authenticity is desired from business. A blog allows your company to tell its story to current and potential clients. Visitors can learn about your staff, your goals, your charitable work, and your products. More than a fluffy venue for adding content, blogs give visitors a glimpse into the personhood of your company. Social media Social media is such a broad category these days that discussing it as a whole seems futile. Here are...
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What does e-commerce offer that retail can’t?

What does e-commerce offer that retail can’t?
With many high-street stores turning to e-commerce sites to sell their products and services it can be argued that customers are favouring to shop online as opposed to visiting shopping centres and independent retailers. So, what it is that e-commerce sites offer that shop assistants don't? Customer Service Firstly, there are many pros and cons to visiting a retail environment. Although customer service can be helpful and more personalised, it is an on-going issue that people are restricted for time and are shopping online. It has been argued that the same level of customer service can be achieved on the web through e-commerce sites. Websites selling products and services are able to provide shopping wish-lists, campaigns, and exclusive offers that can entice an online audience, whereas, these promotions are not always available in store. Awareness As e-commerce sites usually ask for log in details, there is a perfect opportunity for your site to create a mailing list in order to distribute newsletters and information, which is something only a number of retail outlets can achieve. When a customer orders you can send them promotional offers with their purchase, to encourage them to shop again. By creating exclusive online offers you are...
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