We’re almost in the middle of a brand new year, but the best months are still ahead of us. Are you still doing what you did in 2011 to get the light to shine on your blog? It’s not too late to re-evaluate your blog’s performance, its looks and other parameters based on recent changes in the blogosphere. Here’s how to infuse fresh life into your blog in 2012.
Optimize Your Email List And Newsletters
1. Weed The Garden
Over time, your email list becomes stagnant and stale, with unresponsive, deadweight subscribers. Check your email open rates and remove all those subscribers who haven’t opened your newsletters in a long time. Spam engines are more likely to mark your Id as spam if you have a high unopened email rate.
2. Clean Up Your Newsletter’s Html
While you’re at it, it makes sense to re-evaluate your HTML as well. If your HTML is sloppy, you’ll be triggering spam filters without knowing it. Plus, even if your email newsletter looks good to you, bad HTML coding will screw up its appearance in the target inbox. All of these things will only affect your reputation negatively.
3. Update Your Spam Checker