PPC is all about effective management, where PPC marketers pay emphasis on factors like, the selection of right keyword, the assigning of daily budget, and by the end monitoring the performance. All these activities can turn out to be very time consuming, and if certain factors be ignored can also result in waste of time and money.
There are different software available in the market, which businesses can utilize for effective PPC management. These software can help in better management of the campaign, however, every software is not to be trusted, therefore you must keep the below given factors in mind, which represent the characteristics of a good software for management of a PPC campaign.
1. Account Diagnostics:
The software should provide you with a diagnostic of your AdWords account. The information which a good software should consider and provide detail about in the diagnostics ar
Average spend per month
Number of running campaigns
Click activity and active keywords for previous few months
Extracting this data manually from AdWords would be a difficult job, therefore, a good software can save you time.
2. Wasted Spend:
This feature of good software for managing PPC campaign, would give you information about the...