In US, thousands of new companies are establishing every month. After the establishment, the first objective of a company is to get recognized and be known. For this purpose, the newly established companies spend a great deal on their marketing, whether it is orthodox marketing, or it is new sensation of online marketing.
To promote their businesses online, the new companies, mostly avail the services of an internet marketing company. This marketing company applies a set of SEO and PPC techniques to generate traffic towards the company website, so that the company could be known in the market.
The corner stone for the promotion of a website, whatever it is PPC marketing or SEO, the content marketing is considered to be the king. The content of a website is what creates value in the eye of customer, which in turn results in revenue and sales.
An insight to the major steps of online marketing is given below:
1. Knowing your Customers:
There is no point in applying SEO and PPC advertising strategies to content, when you don’t know who or what your audience is. If you don’t know who your customer is, then no matter how good your content is, it...