Do the fonts you use say a lot about your company or brand? You bet. To help you understand this, we're going to go over the specific ways that typography says a lot about you and your business. No matter what industry you're in, you need to make sure you pay close attention to what typography you're using so that you can send out a unified message that people will be able to easily understand.
Why Typography Matters
Here's a closer look at some specific reasons that typography matters so much when it comes to your brand and what people think about it.
Image - Typography matters because it allows you to create an image in a customer's mind. For example, if the fonts you use are clear and easy to read, people are going to assume that you have a brand that's friendly and easy to talk with if any questions or problems arise. On the other hand, a bad font can bring a bad image to your brand.
Clarity - If your font isn't clear and easy to read, this says a lot about your company. When people have trouble reading, they're going to think less of your brand...