With the cloud hosting becoming increasingly popular among the webmasters, it is becoming ever more important to try and identify its influence on SEO practices, but before we dive in, let’s first define the two terms.
SEO, or Search Engine Optimization is a discipline that deals with increasing a website’s ranking on search engine pages. This is achieved by active outreach, but also by making sure that the site complies with Google’s Webmaster’s Guidelines and as is transparent and visible to search engines’ crawlers as possible.
Having your site hosted with a cloud hosting provider means that your site won’t be located on a single server, but instead, in a virtual environment composed of a number of servers, scattered all across the world.
One of the immediate benefits to SEO that cloud hosting can have is the redundancy that comes with having a number of servers host your website. You don’t have to worry about downtime due to a malfunction or other server issues, because as soon as one server experiences some difficulties, its workload is relegated to another one.
Another benefit that SEOs can get from cloud hosting is the fact that the pages are served locally, which is to...