Webmaster Blog

21st century marks the age of digitalization, technology and social networking sites. Anybody who cannot use social networking is not considered to be a part of this 'modern' world. Business houses, private companies, public institutions--all need to adopt some sort of advertising and marketing strategies to survive competition. Social media is a very strong force behind marketing. In fact, a company's success or downfall is determined by its popularity on the web. Any company in order to succeed needs to market itself properly and for that social network is a powerful tool. Social media has given internet marketing or E-commerce a new dimension. Today's individual reads E- book, follows E-lectures, interacts via mails and chats, buys or sells products online and even get married with the help of websites! Practically, social networking has become a part and parcel of life. Since social platform is important to gain popularity, there should also be apt procedures to attract visitors to a website. Competition is the order of the day and so companies need to constantly plan how to attract more and more attention by following different ways. 5 such ways to attract customers via social platforms are as follows: Identification of customers First...

Digital marketing has become an important aspect in the online business industry today. There are two ways of promoting your business online. One is social media networking and the other is search engine optimization. Often, there lies confusion about the strategy that can be chosen to market their product online and increase their brand value.  Business with the limited resources tends to choose between these two digital marketing strategies. Now let’s continue the discussion about that strategy that best fits your business and contribution made by each strategy to the Digital market  . Purchasing decision of the consumer is greatly affected by the Google search or Amazon user review. The online business owners are now hunting the best way to drive quality traffic and increase the sales figure. Until recent past SEO, search engine optimization was the only answer available for the business owners. The SEO analyst worked with the aim of  fetching top rank for the website in the Google search results to get noticed by the potential customer. From past two years other strategy called social media marketing came into the picture engaging the customers on the social networking sites like Face book and Twitter. This social media marketing...