The entry of social media into the Internet marketing world has changed the trend of brand-consumer dealings completely. Social networking websites have a pivotal role in this interaction which has made brand-building more accessible. But again, social media alone cannot be used for brand building. It has to be tactfully combined with paid media to make a far-reaching trade name reputation.
The era of using TV ads, celebrity ambassadors and multi-million dollars' worth print media ads in isolation to promote your brand are long gone. Today, any brands worth their salt are taking a long, hard look at their marketing strategies and rethinking their efforts to integrate multimedia and multiple channels of communication and social media is beginning to take center-stage.
Social Media Promotion
Brand Equity, or the perception of an individual on a product's appeal, is tough to manipulate physically; only a good marketing strategy can make a difference in your product's sale. Of course, an adequate budget is compulsory in this case; but, expect to see your reach hit new highs. At the end of the day, your customers need to be convinced about the true value of your product. So brand awareness needs to be spread appropriately....
