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Anderson L

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How to Choose an AdWords Training Partner

How to Choose an AdWords Training Partner
So you have already decided to get AdWords-certified. Speaking as one who has taken the AdWords certification exam, it’s not easy – let’s get that straight. You have to go through tons of paperwork, and information overload is quite common. So I am telling you right now: You need help – specifically, help from an AdWords training partner. But don’t just go for any AdWords training specialist which can promise you adequate training. You need to be selective with the help you choose and the training you undergo.  Since there are dozens of AdWords training courses to choose from, I’ve narrowed it down for you. Here’s what you need to consider when choosing an AdWords training partner:  Choose a partner which has been certified  Obviously, it is in your best interest to go for AdWords training from those who have themselves been certified – those who have gone through it and know exactly what to expect. With this, you can attain complete peace of mind with the knowledge that you are relying on a partner which can speak from experience. Additionally, what you can look for is an AdWords training specialist which has experience managing AdWords accounts as well, which is...
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What Does Your Future Hold? The CES Show Just Might Have the Answers

What Does Your Future Hold? The CES Show Just Might Have the Answers
There is no doubt that we’re living in a world where technology is increasingly becoming a central focus of our daily lives, often if we like it or not. Many of us have definitely embraced a lot of what modern technology has to offer, especially when it comes to all things digital. The rapid increase in use of smartphones and tablets across the UK has been paralleled by a dramatic rise in e-commerce sales, as people begin to use their mobile devices to make purchases. But our world is changing fast, and the yearly meeting of the tribes, so to speak, is in Las Vegas every January, at the extravaganza known as the Consumer Electronics Show.  The Rise of Alternative Devices  You may have heard that we may someday find our smartphone is a quaint relic of the past. Our beloved tablets may be also. What is appearing on the horizon are smart glasses, devices that actually function like a smartphone or tablet while looking like a pair of glasses. Last year, Google introduced their version, appropriately called Google Glass, but there are competitors. An Israeli company called Lumus showed off their latest creation, the Lumus DK40, which on the outside...
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Internet Marketing: The Way Forward

Internet Marketing: The Way Forward
The Internet has become the main marketing tool at the disposal of business. It is simply the first port of call for people wanting more information. Companies are gradually switching their advertising resources away from newspapers, magazines, and television, because suddenly there is such a thing as bad publicity. This includes advertisements that are irritating and spoil people’s enjoyment of a programme or an article. Tourism If you are, for example, in a region that depends on tourism, you will certainly want to be included within the regional websites where potential visitors will go for more information. However, you need more than that; you need your own website so that when people have settled on coming to your area, you can provide them with more information about yourself – whether you specialise in car hire services, provide accommodations, offer tours, or run a restaurant in a popular resort. One such region is Cornwall, where the Duchy’s tourism website gives advice for the visitor with links to everything that a researcher might want to know. Any tourism website acts as a “middleman,” but the actual bookings that visitors want to make are a step further. It actively promotes the county, and you...
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Is Your Website Putting Visitors to Sleep?

Is Your Website Putting Visitors to Sleep?
Simple web design is big news right now. A simple design looks clean and modern. It also gives users room to breathe and allows them enjoy what they’re looking at. However, some companies are taking the idea of simple too far. As a result, the website looks cold; sterile; and, worst of all, boring. You need to find the perfect balance between contemporary and interesting. If your website has very little activity, perhaps it’s time to look over the design and discover what areas need to be improved in order to inspire a response from your visitors. What Needs to Be Simple   There are some parts of the website that really need to be simple. The menu must be easy to understand and navigate. It’s always a good idea to make sure the menu is in a position on the site where visitors expect to find it. The labels in the menu must also be easy to understand. You may be tempted to come up with some cute and clever titles for pages, but hold back. Each visitor needs to feel confident when they arrive, and this means they need to know what to expect when they click on...
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Investing in Your Website Is a Good Move for Your Business

Investing in Your Website Is a Good Move for Your Business
New small- and medium-sized businesses in Leicester are being offered grants of between £1,000 and £5,000 by the County Council's Grant scheme. Those who are already trading are also being included in the scheme, with grants of up to £15,000 being made available. This money can be put towards a variety of things, including start-up costs, equipment, services, and improving premises. Responsive web design from absolute-design.co.uk will improve your business Where to Spend Your Grant There are many areas of your business that you will find the money useful for. One area, in particular, to consider investing in is your website. These days, all businesses can benefit from an online presence, even if you concentrate mainly on your brick and mortar offices or store. Customer trends have changed, and now businesses are expected to have at least some form of online presence. Even if you aren’t a user of the Internet yourself, you must consider the needs of your customers and clients, not your own personal preferences. How Your Website Can Improve Your Business There are many advantages to be had if you take your business online with an up-to-date website: You can reach wider audiences. You can build trust....
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A small fish in a very large ocean

A small fish in a very large ocean
Unless your business is globally recognised, well known, on the lips of everyone, international or a national brand, life is going to be tough. It stands to reason if you have a website it is akin to a very small fish, swimming in a very large ocean with lots of big fish with bigger teeth waiting to chew you up and swallow you whole. Millions of websites, finite customers, global recession; just how do you make yours stand out from the shoal and avoid the circling predators?  Search engine optimisation – the core of every content marketing strategy SEO in a nutshell SEO is the art of optimising a website so it stands out from the crowd; it is the foundation to every successful content marketing strategy. Website optimisation tactics, all of which are legitimate elements of a content marketing strategy include the following: Social media Video content Use of keywords onsite Relevant image content Contextual internal linking Contextual, relevant and authoritative external back linking Owners of websites should be especially keen to ensure their websites are optimised, and are continuously monitored with analytical tools so they remain optimised. If a website is used as a channel for expanding outreach, increasing...
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The Death and Rebirth of Nielsen Television Ratings

The Death and Rebirth of Nielsen Television Ratings
In the United States, television stations, program producers, and especially advertisers have been relying for decades on a company called Nielsen to gauge how effective or how popular a particular program is. It was certainly a lot simpler back in the early days of television, when our parents or grandparents watched boxy black-and-white contraptions that only had one or two channels. With the advent of cable television, there are now literally hundreds of television stations available to most consumers, not only in the US, but also in the UK. Therefore, advertisers especially are quite focused on what programs are most popular and where they should spend their television advertising dollars. Although Nielsen has always used little set-up boxes in selected households, they now have a new weapon in their arsenal, and it is called Twitter. Guest post blogging is a powerful tool that everyone should useEvolve or Die It would only be natural to ask a very simple question: who gets to have one of Nielsen's little boxes in their home? How does the company decide who fits the right “profile” and, therefore, has their television usage monitored? The devices are fairly sophisticated, because they not only record what television...
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Could You Benefit From Blogging?

Could You Benefit From Blogging?
A business can find many advantages when they decide to start blogging. Adding a blog to your website is a brilliant marketing technique that is used in all industries. When you are working to increase your brand awareness and help your website rank higher in the search engines you need to have a blog. It is one of the most valuable tools you can add to your site and here are just a few reasons why. Using a guest blogging service makes running a blog less time consuming You'll Be Found Easier One of the main reasons businesses decide to start blogging are the search engine optimisation benefits. With every post you create you are generating a brand new page and URL that can be indexed by Google and other search engines. This is more content that will show up in the search engine results pages when users search the terms and phrases that relate to your business. Unlike your static website pages you can focus on more keywords that could increase the number of times your website shows up in searches. The other bonus is when you add quality content and provide value to your audience the search engines will...
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