Video content plays on the oft used adage that a picture paints a thousand words. If that is true, how many words will a thirty second video paint on a blank canvas to your website’s visitors? A difficult number to quantify; however, if they cannot find your video in the first place, the canvas is going to remain completely blank.
Looking for an edge
Content marketers are always looking for the edge, that one element of a marketing strategy which will offer more leverage than any other element. In recent weeks and months the realization has been dawning on marketers that key to increasing search rankings is a new way ofvideo SEO marketing.
Okay, maybe Internet and content marketers haven’t only recently realized the edge video marketing can deliver to a website business. They will certainly have been aware for some time, if they are on top of marketing trends the importance of video content in relation to search algorithms. Search engines detect, analyze and use social signals as one of the elements in the way in which websites and individual pages are ranked.
A huge opportunity
Few marketers would argue, given the recent figures being bandied around that there...