Let’s bite the bullet. The theory of survival-of-the-fittest is true, at least for graphic designing industry. There are plenty of graphic designers striving hard and trying their best to be successful. The competition is high because the reward is great. Once you are successful in establishing yourself as a graphic designer, you’ll be able to earn a fortune if you play the game right. But to stay the course and to reach your destination, you’d have to face the competition. Finding your niche is one of the best strategies to deal with this, for the fewer the opponents the more easily and quickly you’ll become a successful name. So, I have listed some great benefits a niche designer can enjoy over a jack-of-all-trade designer.
Benefit #1: Less Competition
You can’t be the best among millions of designers out there but you can be the finest logo designer of the entertainment industry because in that niche there are only a few hundred big names. Focusing on a design niche will not only reduce the size of the pool of your competitors, but choosing a niche you are best at also increases your chances of winning. The easiest to beat are the ones...