Logo provides company with an identity. These days either the company don't have them or they aren't good enough. Logo is certainly the most important part of any product. And it is a real test of a graphic designer to come up with an attention grabbing logo. Here are some essential tips of creating an effective logo:
What is Logo?
Logo is not a simple mark; it represents the company with the use of shapes, colors and fonts and even images. It is recognition of a company. It even helps to develop trust of a consumer in the products of the company i.e. brand loyalty. Whenever we hear the brand name 'Nike', the tick, its logo, pops up immediately in our mind, which depicts the capability of Nike's logo designer who has indeed created a masterpiece as the tick is carved in everyone's mind
Norms of Logo Designing
A logo must be describable, which means whenever a common man sees the logo, the brand name should pop up instantaneously. For example, the curvy M of McDonald's; whenever we see this yellow colored M, we immediately know it's for McDonalds. Secondly, it should be effective without color, even if we see...